User Experience Design
A Practical Playbook to Fuel Business Growth
Satyam Kantamneni
- English
- ePUB (apto para móviles)
- Disponible en iOS y Android
User Experience Design
A Practical Playbook to Fuel Business Growth
Satyam Kantamneni
Información del libro
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't — with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start.
In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactorco-Founder SatyamKantamnenidistills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
You'll discover:
- Why putting users at the center of strategy leads to an almost unfair competitive advantage
- Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
- Common shortfalls that prevent organizations from reaping the value of experience design
- 27 proven "plays" from theUXReactorplaybook to put concepts into practice
- Game planning examples to execute at different levels of an organization
A comprehensiveand practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current andprospective UX practitioners seeking to improve their skills and further their careers.
Preguntas frecuentes
Información
PART N°1
PLAY TO WIN
BUSINESS × TECHNOLOGY × DESIGN
“It is in Apple’s DNA that technology alone is not enough‐it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”– Steve Jobs
CHAPTER 01
CASE STUDY OF ALTEDUKATION: Going digital is not the sole determinant of great outcomes
- Where should they start?
- What should the business strategy be?
- Who should lead the effort?
- Who should be on the team?
- What kind of investment was needed?
- Should they focus on the instructors or the students? And what about the parents? What new tools and features should they incorporate?
- Could they do this?
The Systemic Magnitude of the Problem
- One for assessment;
- One for online learning;
- One for tracking their progress and grades;
- One for asynchronously communicating with their classmates;
- One for scheduling;
- One for email or structured communication.
- One for checking grades;
- One for tracking class projects;
- One for making payments;
- One for communicating with the teachers and staff;
- One for communicating with other parents;
- One for coaching their kids at home.
- One for creating content;
- One for managing class curriculum;
- One for communicating with students and parents;
- One for working with their state’s Department of Education tools.
- One for tracking and managing student payments;
- One for tracking and managing student access and passwords;
- One for communicating with parents, students, instructors, and administration;
- One for working with their vendors and partners.