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COMPORTAMIENTO DEL CONSUMIDOR_cover
COMPORTAMIENTO DEL CONSUMIDOR
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
2018
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Humanocracia_cover
Humanocracia
Gary Hamel, Michele Zanini
2022
Experiential Marketing_cover
Experiential Marketing
Shirra Smilansky
2017
What Customers Crave_cover
What Customers Crave
Nicholas Webb
2016
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Influence, New and Expanded_cover
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
R.E.D. Marketing_cover
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Big Data in Practice_cover
Big Data in Practice
Bernard Marr
2016
Good Services_cover
Good Services
Lou Downe
2020
The Age of Addiction_cover
The Age of Addiction
David T. Courtwright
2019
Disruptive Marketing_cover
Disruptive Marketing
Geoffrey Colon
2016
Using Semiotics in Retail_cover
Using Semiotics in Retail
Rachel Lawes
2022
Ephemeral Retailing_cover
Ephemeral Retailing
Ghalia Boustani
2019
Concepts and Categories_cover
Concepts and Categories
Michael T. Hannan, Gaël Le Mens, Greta Hsu, Balázs Kovács, Giacomo Negro, László Pólos, Elizabeth Pontikes, Amanda J. Sharkey
2019
El catalizador_cover
El catalizador
Jonah Berger
2022
Resumen del libro "Contagioso" de Jonah Berger_cover
Resumen del libro "Contagioso" de Jonah Berger
Leader Summaries
2014
Designing for the Circular Economy_cover
Designing for the Circular Economy
Martin Charter
2018
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Customer Relationship Management_cover
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
Consumer Behavior in Action_cover
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Intercultural Marketing_cover
Intercultural Marketing
Ivana Beveridge
2020
Comportamiento espacial de compra_cover
Comportamiento espacial de compra
Ana Milena Álvarez Cano, Lilian Andrea Carrillo Rodríguez
2020
Sustainability in Fashion_cover
Sustainability in Fashion
Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding
2017
Contagious_cover
Contagious
Jonah Berger
2013
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Generación Z_cover
Generación Z
Núria Vilanova, Iñaki Ortega
2017
This is Service Design Thinking_cover
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Phishing for Phools_cover
Phishing for Phools
George A. Akerlof, Robert J. Shiller
2015
Managing Brand Equity_cover
Managing Brand Equity
David A. Aaker
2009
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2022
Decoded_cover
Decoded
Phil Barden
2022
Using Behavioral Science in Marketing_cover
Using Behavioral Science in Marketing
Nancy Harhut
2022
Marketing Analytics_cover
Marketing Analytics
José Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Las necesidades artificiales_cover
Las necesidades artificiales
​Razmig ​Keucheyan
2021
Delivering Fantastic Customer Experience_cover
Delivering Fantastic Customer Experience
Daniel Lafrenière
2019
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2019
Marketing Food Brands_cover
Marketing Food Brands
Ranga Chimhundu
2018
Salir de la sociedad de consumo_cover
Salir de la sociedad de consumo
Serge Latouche
2014
Pre-Suasion_cover
Pre-Suasion
Robert Cialdini
2016
Customer Experience 3.0_cover
Customer Experience 3.0
John Goodman
2014
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Engaged_cover
Engaged
Amy Bucher
2020
Resumen del libro "Buyology" de Martin Lindstrom_cover
Resumen del libro "Buyology" de Martin Lindstrom
Leader Summaries
2011
Consumer Economics_cover
Consumer Economics
Elizabeth B. Goldsmith
2021
Predictive Analytics_cover
Predictive Analytics
Eric Siegel
2016
Assemblage_cover
Assemblage
Emmanuel Probst
2023
Brand Management_cover
Brand Management
Michael Beverland
2021
Loyalty Management_cover
Loyalty Management
Cristina Ziliani, Marco Ieva
2019
More from Less_cover
More from Less
Andrew McAfee
2019
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2018
The Supply Chain Revolution_cover
The Supply Chain Revolution
Suman Sarkar
2017
Audience_cover
Audience
Jeffrey K. Rohrs
2013
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Publicado recientemente
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Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Data-Driven Personalization_cover
Data-Driven Personalization
Zontee Hou
2024
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
Fiscalmente inattaccabile_cover
Fiscalmente inattaccabile
Gianluca Massini Rosati
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Democratizing Luxury_cover
Democratizing Luxury
Annika A. Culver
2023
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
Añadido recientemente
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Engaging Brands_cover
Engaging Brands
Michela Addis
2020
Psychological Foundations of Marketing_cover
Psychological Foundations of Marketing
Allan J Kimmel, Allan J Kimmel
2018
The Psychology of Influence_cover
The Psychology of Influence
Joop van der Pligt, Michael Vliek
2016
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Recommender Systems_cover
Recommender Systems
P. Pavan Kumar, S. Vairachilai, Sirisha Potluri, Sachi Nandan Mohanty
2021
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Strong Brands, Strong Relationships_cover
Strong Brands, Strong Relationships
Susan Fournier, Michael J Breazeale, Jill Avery
2015
The Creative Thinking Book_cover
The Creative Thinking Book
Neil Francis
2022
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
UX Research com sotaque brasileiro_cover
UX Research com sotaque brasileiro
Cecília Henriques, Denise Pilar, Elizete Ignácio
2022
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
O Consumidor e modulação algorítmica de comportamento_cover
O Consumidor e modulação algorítmica de comportamento
Diego Araújo Coutinho
2021
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento_cover
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento
Carlos Roberto Gaspar Teixeira, Fernando Pisoni Queiroz, Janaina dos Santos Gamba, Roberto Tietzmann, Samara Kalil
2022
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia_cover
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia
Andréia Denise Mallmann, Cláudia Bromirsky Trindade, Cristina Schroeder de Lima
2022
SCHUFA - Fluch oder Segen?_cover
SCHUFA - Fluch oder Segen?
I.N. Kognito
2015
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Marketing_cover
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
The Millionaire Next Door_cover
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
Situating Child Consumption_cover
Situating Child Consumption
2015
Where am I Wearing?_cover
Where am I Wearing?
Kelsey Timmerman
2012
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
Watchdogs and Whistleblowers_cover
Watchdogs and Whistleblowers
Stephen Brobeck, Robert N. Mayer
2015
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Consumer Equality_cover
Consumer Equality
Geraldine Rosa Henderson, Anne-Marie Hakstian, Jerome D. Williams
2016
Financial Crisis in American Households_cover
Financial Crisis in American Households
Joseph Nathan Cohen
2017
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023