Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Adam Waters

• Éditeur: Kogan Page
• Année: 2020
• ISBN:
  9781789663372
• Édition: 2
• Sujet: Betriebswirtschaft
• Sous-sujet: Betriebswirtschaftliche Kenntnisse

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

Index

about.me 28

account hacking 128

accountants 12

action cameras 69, 70

acts of kindness 116

Adobe Premiere 4, 64

advertising (ads) 9–10, 17, 126, 131, 147, 160

see also clickbait; clickthroughs; Ogilvy; pre-roll adverts

After Effects 59, 64

age demographics 153, 156

aggression 102, 115–16

agility 19

Aiken, Alex 142–43

alliteration 35

ambassadors 15–16, 178–79, 180, 185

amyotrophic lateral sclerosis (ALS) 10

analytics 39, 112, 131, 132, 135, 139, 140, 144–45, 148–49

see also data (data analysis); Google Analytics; sentiment analysis

animation 20–21, 25, 29, 59, 61, 64, 69, 135

appointment to view 57, 71, 90–91

apps 32, 62, 64, 83, 96, 150, 153, 190

see also messaging apps

assumed knowledge 36

Atavist 32

attention spans 158

attention to detail 99, 128, 143

Audacity 96

audience 128, 156, 160, 162, 182, 191

see also communities

audio 40, 90–100

audio equipment 91, 95, 96

audits 147, 193

augmented reality 172

authenticity 22, 71, 72, 95, 104, 115, 120, 124, 126

Avid 64

away days 186

background noise 94, 95

backup equipment 87, 95, 122

backup plans 95

banking sector 20

batteries 62, 67, 70, 87, 95, 96, 122

battery boosters 70, 87, 96, 122

BBC 42–43, 71, 120

Behance 27

blurring, photos 84, 85

bounce rates 136–37

brand building 60–61, 93, 9...