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Adler, John, 173â75
Adler, Trip, 101
Al-Munif, Abdulla, 196
Altshuller, Genrich, 51
Amabile, Teresa, 106â8
Amazon, 27, 113â14
American Red Cross, 80
Apollo 13 mission, 107â8
Apple Computer, 41
Aramex, 197
architectural design, 90â91, 97
Audubon Society Christmas Bird Count, 74
Bangladesh, 43â44
Barber, Brenda Palms, 179
Barry, Dave, 156
Barry, Michael, 21â22, 68â69
Barry, Michele, 43â44
Bauer, Elise, 161â62
Beeman, Mark, 146
Bell, Joshua, 24
Benjamin, Arthur, 183â84
Bespoke, 27
Bird, Brad, 145
bird counts, 74
birthday line exercise, 49â50
Blackwell, Lisa Sorich, 189
Blank, Steve, 69â70
blood-donation process, 80
Bloom, Benjamin, 184
Boroditsky, Lera, 46
Boyle, Brendan, 33
Boyle, Dennis, 55, 80, 93â94
Brafman, Ori, 97
brainstorming, 53â64
brain surgery innovation, 173â75
Britos, Leticia, 158, 159
Burbn, 155
Burke, Peggy, 161
Cage, John, 24
Casares, Wenceslao, 196
Cassidy, John, 33
Chailert, Sangduen (Lek), 183â84
Chatfield, Tom, 118, 121
Chegg, 163â64
Chevy Volt, 118â20
Chile, 130, 172â73, 192
chindĆgu, 33â34
Climate Corporation, 70â71, 186
color impact, 96â97
Connolly, Patrick, 42
cookie design experiment, 143
Copernican Revolution, 22â23
Coupa Café, 89
CQ (creativity quotient), 12â13
crime solutions, 46
cultural cross-pollination, 38â43
culture, 7â8, 15, 25, 193â94, 200
DARPA (Defense Advanced Research Projects Agency), 178â79
Darwin, Charles, 75, 156â57
data spaces, 100
dating-experience exercise, 69
de Bono, Edward, 139
Diamandis, Peter H., 176â78
Doorley, Scott, 93
driverless car, 166
d.school (Hasso Plattner Institute of Design), 5, 21, 68, 87, 92â93, 120â21, 142
Dweck, Carol, 189
Eames, Ray and Charles, 20
eBay, 108
Edison, Thomas, 151
Einstein, Albert, 19
electric cars, 118â20
Elephant Nature Park, 183â84
empathy, 21
Endeavor, 196â97
Epicenter, 63â64
Escher, M. C., 23
Evan, Maureen, 111
Everest simulation, 138â39
Facebook, 55, 164â65, 171
failure, 122â23, 154, 158â60, 166, 173
Faulkner, William, 156
FDA (U.S. Food and Drug administration) regulations, 126â28
Fee, Alistair, 52â53
five-dollar project, 197â98
flash restaurants, 25â26
Fletcher, Anne, 68
Ford, Henry, 166, 176
Foreman, Paul, 61
4'33" (musical work; Cage), 24
Friedberg, David, 70â71, 186
Fun Theory, 124
gamification, 118â23
Gang, Jeanne, 90
Gerber, Liz, 87, 102
Ghandour, Fadi, 197
Gladwell, Malcolm, 143
Glass, Ira, 128
Glick, Forrest, 19â20
Global Innovation Tournament, 197â200
Google, 12, 166, 177
Gorodsky, Julian, 142â43
Grafman, Lonny, 175
greeting card exercise, 110
group spaces, 99
Guillain-Barré syndrome (GBS), 45
Gundrum, Steve, 143
hack-a-thons, 164â65
Hadley, Constance, 106â8
Haiti, 175â76
Harris, Matthew Edward, 4â5
Harvard Business School, 138
Hawkins, Jeff, 71
Hemingway, Ernest, 112
Hurson, Tim, 50
IDEO, 55, 80, 93â95
imaginary present exercise, 187â88
Imran, Mir, 44â45, 81â82, 158
InCube Labs, 44â45, 82
Innovation Engine, 183â200; overview/illustration, 15
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