Summary: The End of Marketing as We Know It

Review and Analysis of Zyman's Book

BusinessNews Publishing

• Éditeur: Must Read Summaries
• Année: 2016
• ISBN:
  9782511018378
• Sujet: Business
• Sous-sujet: Marketing

The must-read summary of Sergio Zyman's book: `The End of Marketing as We Know It`.

This complete summary of the ideas from Sergio Zyman's book `The End of Marketing as We Know It` reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read `The End of Marketing as We Know It` and learn the secrets behind the art of marketing from Coca Cola's marketing man.