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The Gen Z Frequency_cover
The Gen Z FrequencyGregg L. Witt, Derek E. Baird
2018
The 60 Second Sale_cover
The 60 Second SaleDavid V. Lorenzo
2018
Marketing Graffiti_cover
Marketing GraffitiMike Saren
2017
Generación Z_cover
Generación ZNúria Vilanova, Iñaki Ortega
2017
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Sustainability in Fashion_cover
Sustainability in Fashion
2017
Non-Obvious 2017 Edition_cover
Non-Obvious 2017 EditionRohit Bhargava
2017
Summary and Analysis of Contagious: Why Things Catch On_cover
Summary and Analysis of Contagious: Why Things Catch On
2017
Society and Economy_cover
Society and EconomyMark Granovetter
2017
The Aisles Have Eyes_cover
The Aisles Have EyesJoseph Turow
2017
Marketing with Strategic Empathy_cover
Marketing with Strategic EmpathyClaire Brooks
2016
Summary: The Membership Economy_cover
Summary: The Membership EconomyBusinessNews Publishing
2016
Customer Engagement_cover
Customer EngagementRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
2015
Brand Meaning_cover
Brand MeaningMark Batey
2015
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Techniques of Social Influence_cover
Techniques of Social InfluenceDariusz Dolinski
2015
Resistance to Innovation_cover
Resistance to InnovationShaul Oreg, Jacob Goldenberg
2015
Scaling Methods_cover
Scaling MethodsPeter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang
2014
Why Nudge?_cover
Why Nudge?Cass R. Sunstein
2014
Marketing to Millennials_cover
Marketing to MillennialsJeff Fromm, Christie Garton
2013
The Psychology of Consumer Behavior_cover
The Psychology of Consumer BehaviorBrian Mullen, Craig Johnson
2013
Business Gamification For Dummies_cover
Business Gamification For DummiesKris Duggan, Kate Shoup
2013
The Behavioral Foundations of Public Policy_cover
The Behavioral Foundations of Public PolicyEldar Shafir
2013
The Essentials of Marketing Research_cover
The Essentials of Marketing ResearchLawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
2012
Social Choice and Individual Values_cover
Social Choice and Individual ValuesKenneth J. Arrow
2012
High-Profit Selling_cover
High-Profit SellingMark Hunter, CSP
2012
Understanding Children as Consumers_cover
Understanding Children as Consumers
2010
Visual Marketing_cover
Visual Marketing
2007
Attitudes and Opinions_cover
Attitudes and OpinionsStuart Oskamp, P. Wesley Schultz
2005
Sports Marketing and the Psychology of Marketing Communication_cover
Sports Marketing and the Psychology of Marketing Communication
2004
Social Economics_cover
Social EconomicsGary S. Becker, Kevin M. Murphy
2003
Non-Obvious 2018 Edition_cover
Non-Obvious 2018 EditionRohit Bhargava
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Digital Influence on Consumer Habits_cover
Digital Influence on Consumer Habits
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer ChoiceGordon R. Foxall
2024
Fashion Marketing_cover
Fashion Marketing
2024
Konsum in der Krise?_cover
Konsum in der Krise?Patrick Peters
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in AfricaRobert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
Shopping Centre Marketing_cover
Shopping Centre MarketingPiotr Krowicki, Grzegorz Maciejewski
2024
Democratizing Luxury_cover
Democratizing LuxuryAnnika A. Culver
2023
Brand Positioning With Power_cover
Brand Positioning With PowerRobert S. Gordon
2023
Consumer Behaviour and Analytics_cover
Consumer Behaviour and AnalyticsAndrew Smith
2023
Crafting the Sale_cover
Crafting the SaleMichael Tuso
2023
Green Consumption in China_cover
Green Consumption in ChinaJin Min
2023
El club de los unicornios_cover
El club de los unicorniosPaula Solanas Alfaro
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and TechnologyPark Thaichon, Sara Quach
2023
The Future of India's Rural Markets_cover
The Future of India's Rural MarketsKunal Sinha
2023
The Youth Tourist_cover
The Youth TouristAnna Irimiás
2023
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2023
Customer Experience Analytics_cover
Customer Experience AnalyticsAkin Arikan
2023
UX Research com sotaque brasileiro_cover
UX Research com sotaque brasileiroCecília Henriques, Denise Pilar, Elizete Ignácio
2022
Shopomania_cover
ShopomaniaPaul Berton
2022
The Routledge Handbook of Digital Consumption_cover
The Routledge Handbook of Digital ConsumptionRosa Llamas, Russell Belk
2022
Anti-Consumption_cover
Anti-ConsumptionHélène Cherrier, Michael S W Lee
2022
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento_cover
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do EntretenimentoCarlos Roberto Gaspar Teixeira, Fernando Pisoni Queiroz, Janaina dos Santos Gamba, Roberto Tietzmann, Samara Kalil
2022
Virtual Trainings_cover
Virtual TrainingsJeb Blount
2022
Contemporary Approaches Studying Customer Experience in Tourism Research_cover
Contemporary Approaches Studying Customer Experience in Tourism ResearchDhouha Jaziri, Raouf Ahmad Rather
2022
Konsumentenverhalten_cover
KonsumentenverhaltenDirk-Mario Boltz, Volker Trommsdorff
2022
The Inner Building Blocks_cover
The Inner Building BlocksAbhishek Rai
2022
Palm Oil_cover
Palm OilMax Haiven
2022