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The New Rules of Marketing and PR_cover

The New Rules of Marketing and PRDavid Meerman Scott

Advertising and Promotion_cover

Advertising and PromotionChris Hackley, Rungpaka Amy Hackley

Strategic Communication_cover

Strategic CommunicationJames Mahoney

Crisis Communication Strategies_cover

Crisis Communication StrategiesAmanda Coleman

Responding to Crisis_cover

Responding to Crisis

Nonprofit Communications_cover

Nonprofit CommunicationsKelly C. Gaggin

Strategic Planning for Public Relations_cover

Strategic Planning for Public RelationsDeborah A. Silverman, Ronald D. Smith

Event Planning and Management_cover

Event Planning and ManagementRuth Dowson, Bernadette Albert, Dan Lomax

Storytelling_cover

StorytellingPetra Sammer

Corporate Communication_cover

Corporate CommunicationJaishri Jethwaney

Narratives in Public Communication_cover

Narratives in Public CommunicationFuyuan Shen, Heidi Hatfield Edwards

Propaganda_cover

PropagandaLouis Bernays

Internal Communication Strategy_cover

Internal Communication StrategyRachel Miller

Artificial Intelligence, Strategic Communicators and Activism_cover

Artificial Intelligence, Strategic Communicators and ActivismLukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg

Strategic Crisis Communication_cover

Strategic Crisis CommunicationJames O'Rourke, Jeffrey Smith

Managing Public Relations_cover

Managing Public RelationsPeter M. Smudde

Crystallizing Public Opinion_cover

Crystallizing Public OpinionEdward L. Bernays

Strategic Writing_cover

Strategic WritingAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short

Proximity Marketing_cover

Proximity MarketingRajagopal

A Seat at the C-Suite Table_cover

A Seat at the C-Suite TableCharles Wallington

Workplace Culture in Mass Communication Industries_cover

Workplace Culture in Mass Communication IndustriesMartina Topić

Beautiful PR_cover

Beautiful PRSophie Attwood

The Art of Leadership through Public Relations_cover

The Art of Leadership through Public RelationsPatrik Schober

Strategic Social Media as Activism_cover

Strategic Social Media as ActivismAdrienne Wallace, Regina Luttrell

Organizational Listening for Strategic Communication_cover

Organizational Listening for Strategic CommunicationKatie R. Place

Die Macht der Meinungsführer: von Celebrities bis zu Influencern_cover

Die Macht der Meinungsführer: von Celebrities bis zu InfluencernAlexander Schimansky, Shamsey Oloko

Handbook of Risk and Crisis Communication_cover

Handbook of Risk and Crisis CommunicationRobert L. Heath, H. Dan O'Hair

Marketing e PR_cover

Marketing e PRDavid Meerman Scott

The Guide to Earned Media_cover

The Guide to Earned MediaAnnie Pace Scranton

Communicating Climate_cover

Communicating ClimateEleanor Ross

Women's Work in Public Relations_cover

Women's Work in Public RelationsElizabeth Bridgen, Sarah Williams

Leadership Development in Public Relations_cover

Leadership Development in Public RelationsMarlene S. Neill

CEOs on a Mission_cover

CEOs on a MissionEric Kwame Adae

Animal Suffering and Public Relations_cover

Animal Suffering and Public RelationsNúria Almiron

Journalismus und PR_cover

Journalismus und PRJana Wiske, Markus Kaiser

CommunicAsian_cover

CommunicAsianOliver Stelling

The Routledge Handbook of Corporate Social Responsibility Communication_cover

The Routledge Handbook of Corporate Social Responsibility CommunicationAmy O'Connor

The Role of Leadership in Building Inclusive Diversity in Public Relations_cover

The Role of Leadership in Building Inclusive Diversity in Public RelationsNilanjana Bardhan, Karla Gower

La interrupción_cover

La interrupciónToni Segarra, Edu Pou

Economia popular solidária_cover

Economia popular solidáriaMarina Fagundes de Araújo

Relazioni pubbliche digitali_cover

Relazioni pubbliche digitaliRoberto Venturini