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Showing 1 - 42 out of 42 books
The New Rules of Marketing and PR
David Meerman Scott
2020
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Strategic Communication
James Mahoney
2023
Crisis Communication Strategies
Amanda Coleman
2020
Responding to Crisis
Dan Pyle Millar, Robert L. Heath
2003
Nonprofit Communications
Kelly C. Gaggin
2024
Public Relations and Communications
Aoife O'Donnell
2023
Strategic Planning for Public Relations
Deborah A. Silverman, Ronald D. Smith
2024
Event Planning and Management
Ruth Dowson, Bernadette Albert, Dan Lomax
2022
Storytelling
Petra Sammer
2017
Corporate Communication
Jaishri Jethwaney
2024
Narratives in Public Communication
Fuyuan Shen, Heidi Hatfield Edwards
2023
Propaganda
Louis Bernays
2013
Internal Communication Strategy
Rachel Miller
2024
Strategic Crisis Communication
James O'Rourke, Jeffrey Smith
2023
Artificial Intelligence, Strategic Communicators and Activism
Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg
2023
Managing Public Relations
Peter M. Smudde
2023
Crystallizing Public Opinion
Edward L. Bernays
Proximity Marketing
Rajagopal
2024
A Seat at the C-Suite Table
Charles Wallington
2024
Workplace Culture in Mass Communication Industries
Martina Topić
2023
Beautiful PR
Sophie Attwood
2023
The Art of Leadership through Public Relations
Patrik Schober
2023
Strategic Social Media as Activism
Adrienne Wallace, Regina Luttrell
2023
Social Media Theory and Communications Practice
Whitney Lehmann
2023
Organizational Listening for Strategic Communication
Katie R. Place
2023
Die Macht der Meinungsführer: von Celebrities bis zu Influencern
Alexander Schimansky, Shamsey Oloko
2021
Handbook of Risk and Crisis Communication
Robert L. Heath, H. Dan O'Hair
2020
The Guide to Earned Media
Annie Pace Scranton
2023
Communicating Climate
Eleanor Ross
2024
Women's Work in Public Relations
Elizabeth Bridgen, Sarah Williams
2024
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Leadership Development in Public Relations
Marlene S. Neill
2024
CEOs on a Mission
Eric Kwame Adae
2023
Animal Suffering and Public Relations
Núria Almiron
2023
Journalismus und PR
Jana Wiske, Markus Kaiser
2023
CommunicAsian
Oliver Stelling
2023
The Routledge Handbook of Corporate Social Responsibility Communication
Amy O'Connor
2022
The Role of Leadership in Building Inclusive Diversity in Public Relations
Nilanjana Bardhan, Karla Gower
2022
La interrupción
Toni Segarra, Edu Pou
2022
Economia popular solidária
Marina Fagundes de Araújo
2021
Relazioni pubbliche digitali
Roberto Venturini