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Brains on Fire
Brains on Fire
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Brains on Fire

Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
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📖 Book - PDF

Brains on Fire

Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
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About This Book

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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Information

Publisher
Wiley
Year
2010
ISBN
9780470872277
Topic
Business
Subtopic
Marketing
Edition
1

Table of contents