Advocacy
eBook - PDF

Advocacy

Championing Ideas and Influencing Others

  1. 352 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Advocacy

Championing Ideas and Influencing Others

About this book

Lots of people have good ideas, but very few are ever enacted. What steps can you take to ensure that your own good ideas are realized?

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea - the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.

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Yes, you can access Advocacy by John A. Daly in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Yale University Press
Year
2011
eBook ISBN
9780300175073
Edition
1
Topic
Business
Subtopic
Business Skills
Index
Business
COMMUNICATE 
YOUR 
IDEA 
WITH 
IMPACT
43
tions. 
If 
you 
answer 
tough 
questions 
well, 
decision 
makers 
will 
gain 
con-
ïŹdence 
in 
backing 
you 
and 
your 
proposal.
How 
do 
you 
encourage 
people 
to 
raise 
questions? 
The 
obvious 
way 
is 
to
ask 
for 
questions. 
But 
remember 
to 
formulate 
an 
open-ended 
invitation.
Wise 
advocates 
never 
end 
presentations 
with 
‘‘Any 
questions?’’ 
The 
appro-
priate 
answer 
would 
be 
a 
simple 
yes 
or 
no. 
Instead, 
they 
might 
say, 
‘‘What
are 
your 
questions?’’ 
or 
‘‘Who 
has 
the 
ïŹrst 
question?’’ 
You 
should 
also
reward 
questions.
A 
ïŹnal 
piece 
of 
advice 
is 
to 
avoid 
getting 
defensive 
or 
responding 
angrily
in 
ways 
that 
might 
humiliate 
those 
who 
ask 
questions. 
Alan 
Greenspan,
former 
head 
of 
the 
U.S. 
Federal 
Reserve, 
was 
brilliant 
at 
responding 
to
questions 
from 
members 
of 
Congress. 
His 
principle 
is 
worth 
bearing 
in
mind: 
Make 
‘‘every 
member 
of 
Congress 
look 
like 
a 
genius 
for 
asking 
a
particular 
question, 
even 
when 
the 
question 
is 
truly 
idiotic.’’
∑≄

Table of contents

  1. Contents
  2. 1. The Politics of Ideas
  3. 2. Communicate Your Idea with Impact
  4. 3. Frame Your Message
  5. 4. Build Your Reputation, Create a Brand
  6. 5. Form Alliances
  7. 6. Your Idea Is Only as Good as Its Story
  8. 7. Who’s Making the Decision?
  9. 8. Network!
  10. 9. Timing Is Everything
  11. 10. Create Persuasive Messages
  12. 11. Make the Idea Matter
  13. 12. Make a Memorable Case
  14. 13. Demonstrate Confidence
  15. 14. Steer Meetings Your Way
  16. Notes
  17. Index