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Customer Loyalty Programmes and Clubs
Customer Loyalty Programmes and Clubs
📖 Book - PDF

Customer Loyalty Programmes and Clubs

Stephan A. Butscher
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224 pages
language
English
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ePUB (mobile friendly) and PDF
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📖 Book - PDF

Customer Loyalty Programmes and Clubs

Stephan A. Butscher
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About This Book

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

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Information

Publisher
Taylor and Francis
Year
2017
ISBN
9781317155461
Topic
Business
Subtopic
Customer Relations
Edition
2

Table of contents