
- 456 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Despite the growing importance of the global emerging market (GEM) for the world's business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics.
The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to analyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems.
Features include:
- Extensive tables, charts, and graphs illustrating the strategic considerations of the GMP and the GEM
- End-of-chapter study questions
- Practical examples based on the author's involvement in the development of the GEM, from both sides of the international transactions
This academic book is the ideal guide for current business leaders and students on how to make strategic, symmetric, and asymmetric time-sensitive decisions related to the GEM.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Lists of Illustrations
- About the Author
- Acknowledgments
- Keynote Definitions
- List of Abbreviations
- Introduction: A Path to Strategy
- 1 A Strategic Evaluation of the Global Marketplace
- 2 The Global Emerging Market
- 3 Ten Modern Global Political, Economic, and Technological Trends
- 4 Strategic Country Classification of the Global Marketplace
- 5 The Emerging Global Business Order
- 6 Global Economic Strategy
- 7 Strategic Management Systems
- 8 Investment Strategy for the Global Emerging Market
- Notes
- Bibliography for Reading on Strategy and Economics of the Global Emerging Market
- Specialized Periodicals on the Global Emerging Market and Business Strategy