eBook - PDF

Principles and Practice of Social Marketing

Name: Principles and Practice of Social Marketing
ISBN: 9780511904011

An International Perspective

Rob Donovan,

Nadine Henley,

English
PDF
Available on iOS & Android

eBook - PDF

Principles and Practice of Social Marketing

An International Perspective

Rob Donovan,

Nadine Henley,

About this book

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

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Yes, you can access Principles and Practice of Social Marketing by Rob Donovan,Nadine Henley in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.