
Managing Innovation
Integrating Technological, Market and Organizational Change
- 608 pages
- English
- PDF
- Available on iOS & Android
Managing Innovation
Integrating Technological, Market and Organizational Change
About this book
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.
The sixth edition of Managing Innovation continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more.
The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, todays students will be equipped to bring about the eras next great advances.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- About the Authors
- Preface to the Sixth Edition
- How to Use This Book: Key Features
- Contents
- Chapter 1 Innovation – What It Is and Why It Matters
- Chapter 2 Innovation as a Core Business Process
- Chapter 3 Building the Innovative Organization
- Chapter 4 Developing an Innovation Strategy
- Chapter 5 Sources of Innovation
- Chapter 6 Search Strategies for Innovation
- Chapter 7 Innovation Networks
- Chapter 8 Decision Making Under Uncertainty
- Chapter 9 Making the Innovation Case
- Chapter 10 Creating New Products and Services
- Chapter 11 Exploiting Open Innovation and Collaboration
- Chapter 12 Promoting Entrepreneurship and New Ventures
- Chapter 13 Capturing the Business Value of Innovation
- Chapter 14 Capturing Social Value
- Chapter 15 Capturing Learning from Innovation
- Index
- EULA