Strategic Innovation Management
eBook - PDF

Strategic Innovation Management

Joe Tidd, John R. Bessant

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  1. 440 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic Innovation Management

Joe Tidd, John R. Bessant

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About This Book

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors.

The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.

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Information

Publisher
Wiley
Year
2014
ISBN
9781118863381
Edition
1
Topic
Business
Subtopic
Business General
Index
Business
PART 
I
FOUNDATIONS 
OF 
MANAGING 
INNOVATION

Table of contents