eBook - PDF
The Reasoning Voter
Communication and Persuasion in Presidential Campaigns
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
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Yes, you can access The Reasoning Voter by Samuel L. Popkin in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.
Information
Publisher
University of Chicago PressYear
2020Print ISBN
9780226675459, 9780226675442eBook ISBN
9780226772875Table of contents
- Contents
- Acknowledgments
- Prologue
- 1. The Reasoning Voter
- 2. Acquiring Data: The Process of Becoming Informed
- 3. Going without Data: Information Shortcuts
- 4. Going beyond the Data: Evidence and Inference in Voting
- 5. Attributable Benefits and Political Symbols
- 6. Expectations and Reassessments: Surges and Declines in Presidential Primaries
- 7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter
- 8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76
- 9. The Fight to Redirect the Democratic Coalition in 1984
- 10. Conclusion
- 11. The Election of 1992
- Notes
- Bibliography
- Index