eBook - PDF

Campaign Craft

Name: Campaign Craft
ISBN: 9781440837333

The Strategies, Tactics, and Art of Political Campaign Management

Michael J. Burton,

William J. Miller,

Daniel M. Shea,

312 pages
English
PDF
Available on iOS & Android

eBook - PDF

Campaign Craft

The Strategies, Tactics, and Art of Political Campaign Management

Michael J. Burton,

William J. Miller,

Daniel M. Shea,

About this book

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.

The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

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Yes, you can access Campaign Craft by Michael J. Burton,William J. Miller,Daniel M. Shea in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over one million books available in our catalogue for you to explore.