Name: Brand Identity Essentials, Revised and Expanded
Author: Kevin Budelmann, Yang Kim

<p>Brand Identity Essentials, Revised and Expanded&#160; outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs&#160;and brand identity, and all the various strategies and elements involved.&#160; A company&#39;s identity encompasses far more than just its logo. Identity is crucial to establishing the public&#39;s perception of a company, its products, and its effectiveness&mdash;and it&#39;s the designer&#39;s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference&#160;now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is &quot;On Brand?&quot;, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo&#160;Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and&#160;selections of images, and incorporates emergent themes in digital design and delivery that&#160;have developed since the book first appeared. Brand Identity Essentials &#160;is a must-have reference for budding design professionals and established designers alike.<br></p>

100 Principles for Building Brands

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