eBook - PDF

Basics Advertising 02: Art Direction

Name: Basics Advertising 02: Art Direction
ISBN: 9782940439447

Nik Mahon,

184 pages
English
PDF
Available on iOS & Android

eBook - PDF

Basics Advertising 02: Art Direction

Nik Mahon,

About this book

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Yes, you can access Basics Advertising 02: Art Direction by Nik Mahon in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher

AVA Publishing

Year

2010

eBook ISBN

9782940439447

Edition

Topic

Business

Subtopic

Advertising

Index

Business

10

11

The

term 

‘art 

direction’ 

is

generally 

used 

to

describe 

the

process 

of

organising 

and

quite 

literally 

directing 

the

visual 

elements 

of

any

communication 

media, 

be

it

a

ﬁlm, 

a

television 

programme, 

a

digital 

installation, 

a

commercial 

or

a

print-based 

advert. 

In

this 

sense, 

art

direction 

is

an

activity 

that 

has

a

much 

broader 

application 

across 

a

range 

of

disciplines 

associated 

with 

visual 

communication.

For

the

purpose 

of

this 

book, 

we’ll 

be

looking 

more 

speciﬁcally 

at

the

role 

of

art

direction 

within 

the

ﬁeld 

of

advertising 

and

the

manner 

in

which 

the

skills 

of

the

art

director 

are

employed 

to

achieve 

deﬁned 

advertising 

goals 

and

objectives.

Chapter 

1

The

role 

of

the

art

director

Chapter 

2

The

tools 

of

art

direction 

Cover
Title pages
Copyright
Contents
How to get the most out of this book
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Back cover

9781631597091,

About this book

Frequently asked questions

Information

Table of contents