COMPORTAMIENTO DEL CONSUMIDOR
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COMPORTAMIENTO DEL CONSUMIDOR

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Consuelo García Álvarez

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eBook - PDF

COMPORTAMIENTO DEL CONSUMIDOR

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Consuelo García Álvarez

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About This Book

En este libro se explora el fascinante mundo del comportamiento del consumidor, y vemos varios temas interesantes y emocionantes. Dada su omnipresencia, el estudio del comportamiento del consumidor tiene implicaciones cruciales para áreas como marketing, políticas públicas y ética. También nos ayuda a aprender acerca de nosotros mismos, por qué compramos ciertas cosas, por qué las usamos de cierta manera y cómo las alejamos de nuestras vidas al venderlas o como desecho, obsequios o donaciones.

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Information

Publisher
Cengage Learning Editores
Year
2018
ISBN
9786075266756
Topic
Business
Subtopic
Consumer Behaviour
Index
Business
280
PA
R
T
E
T
R
E
S
El 
proceso 
de 
toma 
de 
decisiones
189 
Jesse 
R. 
Catlin 
and 
Yitong 
Wang, 
“Recycling 
Gone 
Bad: 
When 
the 
Otion 
to 
Recycle 
Increases 
Resource 
Consution,” 
Journal 
of 
Consumer 
Psychology 
23, 
no. 
1, 
January 
2013, 
. 122–127.
190 
“Plastics 
Makers 
Urge 
Eanded 
Recycling 
in 
Honor 
of 
Aer-
ica 
Recycles 
Day,” 
Recycling 
Today
, 
Noveber 
10, 
2015, 
www
.recyclingtoday.co.
191 
Kenneth 
R. 
Lord, 
“Motivating 
Recycling 
Behavior,” 
Psychology 
and 
Marketing
, 
July–August 
1994, 
. 341–358.
192 
Heckler, 
“e 
Role 
of 
Meory 
in 
Understanding 
and 
Encourag-
ing 
Recycling 
Behavior.”
193 
Sione 
Sebastian, 
“Soft 
Drink 
Giants 
Put 
New 
Life 
into 
Their 
Containers,” 
Houston 
Chronicle
, 
Seteber 
25, 
2011, 
www
.chron.co.
194 
Eily 
Young, 
“Waste 
Not, 
Want 
Not: 
Making 
Money 
Fro 
Rub-
bish,” 
BBC 
News
, 
February 
2, 
2015, 
www.bbc.co.
3/31
Perlego 
Editorial 
Digital 
Reg. 
023 
© 
D.R. 
2021 
por 
Cengage 
Learning 
Editores, 
S.A. 
de 
C.V., 
una 
Compañía 
de 
Cengage 
Learning, 
Inc. 
Cengage 
Learning®31.03.2021

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