eBook - ePub

Engaging Brands

Name: Engaging Brands
ISBN: 9780429996375

A Customer-Centric Approach for Superior Experiences

Michela Addis,

258 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Engaging Brands

A Customer-Centric Approach for Superior Experiences

Michela Addis,

About this book

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands.

Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.

Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

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Yes, you can access Engaging Brands by Michela Addis in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.