Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
eBook - PDF
Social Media Marketing
A Strategic Approach
- 348 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Social Media Marketing
A Strategic Approach
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Table of contents
- Cover
- Half Title
- Title
- Statement
- Copyright
- Brief Contents
- Contents
- Preface
- About the Authors
- Acknowledgments
- Dedication
- Ch 1: The Role of Social Media Marketing
- Ch 2: Goals and Strategies
- Ch 3: Identifying Target Audiences
- Ch 4: Rules of Engagement for SMM
- Ch 5: Social Media Platforms and Social Networking Sites
- Ch 6: Microblogging
- Ch 7: Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars
- Ch 8: Video Marketing
- Ch 9: Marketing on Photo Sharing Sites
- Ch 10: Discussion, News, Social Bookmarking, and Q&A Sites
- Ch 11: Content Marketing: Publishing Articles, White Papers, and E-Books
- Ch 12: Mobile Marketingon Social Networks
- Ch 13: Social Media Monitoring
- Ch 14: Tools for Managing the Social Media Marketing Effort
- Ch 15: Social Media Marketing Plan
- Appendix: XYZ Coffee Company Social Media Marketing Plan
- Index
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Yes, you can access Social Media Marketing by Melissa Barker, Donald I. Barker, Nicholas Bormann,,Melissa Barker, Donald I. Barker, Nicholas Bormann in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.