Social Media Marketing
eBook - PDF
No longer available

Social Media Marketing

A Strategic Approach

,
  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF
No longer available

Social Media Marketing

A Strategic Approach

,

About this book

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

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Yes, you can access Social Media Marketing by Melissa Barker, Donald I. Barker, Nicholas Bormann,,Melissa Barker, Donald I. Barker, Nicholas Bormann in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cengage Learning EMEA
Year
2016
Print ISBN
9781305502758
eBook ISBN
9781337025928
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Statement
  5. Copyright
  6. Brief Contents
  7. Contents
  8. Preface
  9. About the Authors
  10. Acknowledgments
  11. Dedication
  12. Ch 1: The Role of Social Media Marketing
  13. Ch 2: Goals and Strategies
  14. Ch 3: Identifying Target Audiences
  15. Ch 4: Rules of Engagement for SMM
  16. Ch 5: Social Media Platforms and Social Networking Sites
  17. Ch 6: Microblogging
  18. Ch 7: Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars
  19. Ch 8: Video Marketing
  20. Ch 9: Marketing on Photo Sharing Sites
  21. Ch 10: Discussion, News, Social Bookmarking, and Q&A Sites
  22. Ch 11: Content Marketing: Publishing Articles, White Papers, and E-Books
  23. Ch 12: Mobile Marketingon Social Networks
  24. Ch 13: Social Media Monitoring
  25. Ch 14: Tools for Managing the Social Media Marketing Effort
  26. Ch 15: Social Media Marketing Plan
  27. Appendix: XYZ Coffee Company Social Media Marketing Plan
  28. Index