Marketing-Management
eBook - PDF

Marketing-Management

Grundlagen, Konzeption und Umsetzung

Markus Voeth, Uta Herbst

  1. 699 pages
  2. German
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing-Management

Grundlagen, Konzeption und Umsetzung

Markus Voeth, Uta Herbst

Book details
Table of contents
Citations

About This Book

Indem sie nachhaltige Wettbewerbsvorteile gegenĂŒber Konkurrenten aufbauen. Dies ist die Aufgabe von Marketing, das allerdings in Unternehmen nicht nur eine FĂŒhrungsphilosophie sein darf, sondern auch eine konkrete Management-Aufgabe.In diesem Sinne fĂŒhren die Autoren durch den Ablauf einer Marketing-Konzeption: - Markt- und Wettbewerbsanalyse- Marketing-Ziele, -Strategien und -Instrumente- Marketing-Controlling- Marketing-Implementierung und -OrganisationDas Lehrbuch ist didaktisch bestens aufbereitet: - Über 250 Abbildungen, Lernziele, Marginalien und SchlĂŒsselbegriffe vereinfachen das Lernen- TextkĂ€sten, Zusammenfassungen und viele Beispiele vertiefen das Gelernte

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Information

Publisher
SchÀffer-Poeschel
Year
2013
ISBN
9783799268240
Topic
Commerce
Subtopic
Publicité

Table of contents

Citation styles for Marketing-Management

APA 6 Citation

Voeth, M., & Herbst, U. (2013). Marketing-Management ([edition unavailable]). SchÀffer-Poeschel. Retrieved from https://www.perlego.com/book/2955722/marketingmanagement-grundlagen-konzeption-und-umsetzung-pdf (Original work published 2013)

Chicago Citation

Voeth, Markus, and Uta Herbst. (2013) 2013. Marketing-Management. [Edition unavailable]. SchÀffer-Poeschel. https://www.perlego.com/book/2955722/marketingmanagement-grundlagen-konzeption-und-umsetzung-pdf.

Harvard Citation

Voeth, M. and Herbst, U. (2013) Marketing-Management. [edition unavailable]. SchÀffer-Poeschel. Available at: https://www.perlego.com/book/2955722/marketingmanagement-grundlagen-konzeption-und-umsetzung-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Voeth, Markus, and Uta Herbst. Marketing-Management. [edition unavailable]. SchÀffer-Poeschel, 2013. Web. 15 Oct. 2022.