Konsumentenverhalten und Marketing
eBook - PDF

Konsumentenverhalten und Marketing

Grundlagen fĂŒr Strategien und Maßnahmen

Ingo Balderjahn, Joachim Scholderer

  1. 254 pages
  2. German
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Konsumentenverhalten und Marketing

Grundlagen fĂŒr Strategien und Maßnahmen

Ingo Balderjahn, Joachim Scholderer

Book details
Table of contents
Citations

About This Book

Die Antworten auf diese neu gestellte Frage liefern verhaltenswissenschaftliche ErklĂ€rungen, die untermauern, weshalb bestimmte Marketing-Strategien zum gewĂŒnschten Erfolg fĂŒhren. Aktuelle, praxisrelevante Untersuchungen u. a. zu- Konsumenten-Gewohnheiten, - interkulturellem Marketing, - Kundennutzen, - Produkt-, Preis- und Markenpolitikzeigen, worauf Marketing-Entscheidungen kĂŒnftig fußen sollten.

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Information

Publisher
SchÀffer-Poeschel
Year
2007
ISBN
9783799261791
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

Citation styles for Konsumentenverhalten und Marketing

APA 6 Citation

Balderjahn, I., & Scholderer, J. (2007). Konsumentenverhalten und Marketing ([edition unavailable]). SchÀffer-Poeschel. Retrieved from https://www.perlego.com/book/2955932/konsumentenverhalten-und-marketing-grundlagen-fr-strategien-und-manahmen-pdf (Original work published 2007)

Chicago Citation

Balderjahn, Ingo, and Joachim Scholderer. (2007) 2007. Konsumentenverhalten Und Marketing. [Edition unavailable]. SchÀffer-Poeschel. https://www.perlego.com/book/2955932/konsumentenverhalten-und-marketing-grundlagen-fr-strategien-und-manahmen-pdf.

Harvard Citation

Balderjahn, I. and Scholderer, J. (2007) Konsumentenverhalten und Marketing. [edition unavailable]. SchÀffer-Poeschel. Available at: https://www.perlego.com/book/2955932/konsumentenverhalten-und-marketing-grundlagen-fr-strategien-und-manahmen-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Balderjahn, Ingo, and Joachim Scholderer. Konsumentenverhalten Und Marketing. [edition unavailable]. SchÀffer-Poeschel, 2007. Web. 15 Oct. 2022.