- 456 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
How do media platforms organise social life?
How do media empower or disempower our identities?
How do we understand the impact of algorithms?
How are media audiences produced and managed? Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives.
It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data.
Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways.
Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today's digital media industry. It is essential reading for students of media, communication and cultural studies.
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Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Contents
- About the Author
- Acknowledgements
- Online Resources
- Introduction
- 1 Meaning, Representation and Power The creation and control of meaning making is critical to the exercise of power.
- 2 Representation Representation matters because how we understand the world affects how we act in the world.
- 3 The Industrial Production of Meaning During the twentieth century the production of meaning became industrialized.
- 4 Power and Media Production Powerful groups use professional communicators and media institutions to make and manage meaning.
- 5 Global Networks A new form of economic organization began emerging in the last part of the twentieth century.
- 6 Platform Media Media manage power by structuring our participation in the creation and circulation of meaning.
- 7 Social Media, Streaming and Logistics Media platforms take different forms and evolve over time.
- 8 Participatory and Algorithmic Culture Media platforms are characterized by the interplay between participatory expression and algorithmic data-processing.
- 9 Making and Managing Audiences Media organizations make and manage audiences.
- 10 Producing and Negotiating Identities Media empower and disempower identities.
- 11 News and Strategic Communication News making is a key site for making and maintaining power.
- 12 Brand Culture Branding is a critical communicative process in our culture, media and everyday lives.
- 13 Media and Communication Professionals Communication professionals make meaning and manage meaning-making processes.
- 14 Managing Participation Exercising power involves making and managing meaning.
- References
- Index