Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

Rita McGrath

• Publisher: Harper Business
• Year: 2019
• ISBN:
  9780358018971
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix)or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only thoseleaders who can "see around corners"–that is, spot the disruptive inflection points developing before they hit–are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time.Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.

Index

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Page numbers in italics refer to figures.

A

Abraham, Jack, 30

acceleration, 125

actions, staggered, 104–8

Acton, Brian, 21

addiction, Facebook, 23

Adobe, Kickbox program, 31–32

The Advantage (Lencioni), 175

advertising. See also privacy

digital tracking, 18–19, 25

discovery-driven planning, 114–17

discriminatory, 20

evolution of digital, 105–6

AdWords (Google), 105–6

Aereo, 35

Aetna, 170

agile methodology, 29–31, 38, 112–13. See also discovery-driven planning

AI (artificial intelligence), 141

Airbnb, 146

Allard, J, 130–34

Allen, James, 30

Allgood, Greg, 121

Alvarez, Cindy, 159

Amazon

agile decision-making, 29–30

competition from, 25

privacy, 19

Web Services, 146

America Online (AOL), 41

Andreessen, Marc, 198

Anthony, Scott, 36, 153

Antifragile: Things That Gain from Disorder (Taleb), 103–4

Antioco, John, 82–83

antitrust allegations, 23–25

AOL (America Online), 41

Apatoff, Robert S., 35–36

apparel industry, 71–75

Apple

AirPods, 5

iPhones, 132, 133

Siri, 19

apprenticeships, 59

arena-based analysis, 10, 208. See also customers

attribute map lens, 88

changes in conditions, 192–93

changing customer needs, 71–75

constraints, 91–94, 152–53

consumption chain lens, 88

customer motivation lens, 88

non-consumer businesses, 76

response to market share loss, 69–71

signs of decline, 65–67

strategies, 67–69, 100

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