
- 368 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.
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Information
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction to the Paperback Edition
- Preface
- Chapter 1: The Best of the Best
- Chapter 2: Clock Building, Not Time Telling
- Interlude: No “Tyranny of the OR”
- Chapter 3: More Than Profits
- Chapter 4: Preserve the Core/Stimulate Progress
- Chapter 5: Big Hairy Audacious Goals
- Chapter 6: Cult-Like Cultures
- Chapter 7: Try a Lot of Stuff and Keep What Works
- Chapter 8: Home-Grown Management
- Chapter 9: Good Enough Never Is
- Chapter 10: The End of the Beginning
- Chapter 11: Building the Vision
- Epilogue: Frequently Asked Questions
- Appendix 1: Research Issues
- Appendix 2: Founding Roots of Visionary Companies and Comparison Companies
- Appendix 3: Tables
- Appendix 4: Chapter Notes
- Index
- Acknowledgments
- About the Authors
- Back Ad
- Author’s Note
- Books by Jim Collins
- More Praise for Built to Last
- Credits
- Copyright
- About the Publisher