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eBook - PDF
La publicidad comportamental online
Pérez Bes, Francisco
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- 98 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
La publicidad comportamental online
Pérez Bes, Francisco
Book details
Table of contents
Citations
About This Book
La publicidad comportamental (Online Behavioural Advertising) es una nueva modalidad publicitaria basada en el comportamiento de los usuarios. Su funcionamiento se basa en un rastreo temporal de la navegación por internet a través de tracking cookies para, posteriormente, segmentar los perfiles de navegación y en base a ellos, remitirles publicidad acorde a sus presumibles intereses. En esta obra analizaremos los elementos característicos de esta práctica, tales como su definición y los diferentes sujetos que intervienen en la misma, y la diferenciaremos de las figuras afines. Por último se analizará la regulación legal aplicable a la publicidad comportamental, así como las iniciativas de regulación que afectan a este ámbito.
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Table of contents
Citation styles for La publicidad comportamental online
APA 6 Citation
Bes, P., & Francisco. (2012). La publicidad comportamental online (1st ed.). Editorial UOC, S.L. Retrieved from https://www.perlego.com/book/3259329/la-publicidad-comportamental-online-pdf (Original work published 2012)
Chicago Citation
Bes, Pérez, and Francisco. (2012) 2012. La Publicidad Comportamental Online. 1st ed. Editorial UOC, S.L. https://www.perlego.com/book/3259329/la-publicidad-comportamental-online-pdf.
Harvard Citation
Bes, P. and Francisco (2012) La publicidad comportamental online. 1st edn. Editorial UOC, S.L. Available at: https://www.perlego.com/book/3259329/la-publicidad-comportamental-online-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Bes, Pérez, and Francisco. La Publicidad Comportamental Online. 1st ed. Editorial UOC, S.L., 2012. Web. 15 Oct. 2022.