International Marketing
eBook - ePub

International Marketing

  1. 672 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

International Marketing

About this book

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any international marketing ventureā€“culture, language, political/legal systems, economic systems, and technological differencesā€“in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

New to the second edition:

  • Moreglobal focusthrough new examples, case studies and the experience brought by new co-author, Barbara Czarnecka
  • Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries
  • New coverage ofdigital advances and social media marketing
  • Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography
  • Additional videossupplementing the comprehensive online resource package for students and lecturers

A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access International Marketing by Daniel W. Baack,Barbara Czarnecka,Donald Baack in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications Ltd
Year
2018
eBook ISBN
9781526463104
Edition
2
Topic
Business
Subtopic
International Marketing
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Acknowledgements
  5. Title Page
  6. Copyright Page
  7. Brief Contents
  8. Detailed Contents
  9. Illustration List
  10. Table List
  11. Illustration List
  12. About the Authors
  13. Preface
  14. Acknowledgments
  15. Acknowledgements
  16. Part I Essentials of International Marketing
  17. 1 Introduction to International Marketing
  18. 2 Culture in International Marketing
  19. 3 Global Trade and Integration
  20. 4 Country Selection and Entry Strategies
  21. 5 International Marketing Planning, Organizing, and Control
  22. Part II International Markets and Market Research
  23. 6 Markets and Segmentation in an International Context
  24. 7 International Positioning
  25. 8 Market Research in the International Environment
  26. Part III International Product Marketing
  27. 9 International Product and Brand Marketing
  28. 10 International Product Standardization and Adaptation
  29. Part IV International Pricing and Finance
  30. 11 International Pricing
  31. 12 International Finance and Pricing Implications
  32. Part V International Place or Distribution
  33. 13 International Marketing Channel Management
  34. 14 International Distribution: Exporting and Retailing
  35. Part VI International Promotion
  36. 15 Globally Integrated Marketing Communications
  37. 16 International Sales Promotions and Public Relations
  38. References
  39. Glossary
  40. Index