eBook - ePub

Branding Canada

Name: Branding Canada
ISBN: 9780773583917

Projecting Canada's Soft Power through Public Diplomacy

Evan H. Potter,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Branding Canada

Projecting Canada's Soft Power through Public Diplomacy

Evan H. Potter,

About this book

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

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Yes, you can access Branding Canada by Evan H. Potter in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & International Relations. We have over one million books available in our catalogue for you to explore.