Empowering Marketing and Sales with HubSpot

Resa Gooding

• Publisher: Packt Publishing
• Year: 2022
• eBook ISBN: 9781838984434
• Edition: 1
• Topic: Business
• Subtopic: Marketing
• Index: Business

Leverage HubSpot to reach your target audience with the right content and convert them into loyal customersKey Features• Explore a full software stack for marketing, sales, and customer services to grow your business• Understand how to organize, track, and build better relationships with leads and customers• Learn to prioritize and execute your marketing tasks in an efficient wayBook DescriptionEmpowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you'll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You'll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot's lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.What you will learn• Explore essential steps involved in implementing HubSpot correctly• Build ideal marketing and sales campaigns for your organization• Manage your sales process and empower your sales teams using HubSpot• Get buy-in from your management and colleagues by setting up useful reports• Use Flywheel strategies to increase sales for your business• Apply the inbound methodology to scale your marketing• Re-engage your existing database using the HubSpot retargeting ads tool• Understand how to use HubSpot for any B2B industry in which you operateWho this book is forThis HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

Table of contents

• Empowering Marketing and Sales with HubSpot
• Contributors
• Preface
• Part 1: HubSpot – Starting Off HubSpot
• Chapter 1: Overview of HubSpot – What you MUST Know
• Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days
• Chapter 3: Using HubSpot for Managing Sales Processes Effectively
• Chapter 4: Empowering Your Sales Team through HubSpot
• Part 2: Scaling Your Business with HubSpot
• Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool
• Chapter 6: Getting Known Through Social Media on HubSpot
• Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot
• Chapter 8: Conducting a Portal Audit
• Chapter 9: Converting Your Visitors to Customers
• Chapter 10: Revive Your Database with HubSpot Email Marketing Tools
• Chapter 11: Proving That Your Efforts Worked Using the Reports
• Part 3: Is HubSpot Right for Your Business?
• Chapter 12: Inbound or Outbound – Which Is Better for Your Business?
• Chapter 13: Leveraging the Benefits of the Marketing Flywheel
• Chapter 14: Using HubSpot for All Types of Businesses
• Assessments
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