Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

Thomas Lockwood

• Publisher: Allworth
• Year: 2010
• Print ISBN: 9781581156683
• eBook ISBN: 9781581157345
• Topic: Business
• Subtopic: Marketing
• Index: Business

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Table of contents

• Cover Page
• Design Thinking
• Copyright Page
• Dedication
• Contents
• Acknowledgements
• Foreword: The Importance of Integrated Thinking
• Section 1: Design Thinking Methods: From Innovation to Integration to Transformation
• Section 2: Value: Building Brands, by Design
• Section 3: Influence: The Hidden Importance of Service Design
• Section 4: Meaning: Creating Customer Experiences that Matter
• About DMI
• Editor Biography
• Authors’ Biographies
• Index
• Books