Badvertising

Polluting our Minds and Fuelling Climate Chaos

Andrew Simms, Leo Murray

• Publisher: Pluto Press
• Year: 2023
• Print ISBN: 9780745349145
• eBook ISBN: 9780745349152
• Edition: 1
• Topic: Business
• Subtopic: Advertising
• Index: Business

**An Independent Book of the Month**

'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, it will make us all see advertising in a very different way' Dr Chris van Tulleken, doctor, broadcaster and author of Ultra-Processed People

'Hugely timely and important … Grapples with advertising's role in enabling climate crimes – and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future' Caroline Lucas MP

'Simms and Murray are clear-headed guides. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere' Sam Knights, writer, actor and activist

'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right' Bill McGuire, Professor Emeritus of Earth Sciences, University College London

'This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it' Jeremy Vine, broadcaster and journalist

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow. The truth is, if advertising succeeds in keeping us on our current trajectory, there may not be a tomorrow.

In Badvertising, Andrew Simms and Leo Murray raise the alarm on an industry that is making us both unhealthy and unhappy, and that is driving the planet to the precipice of environmental collapse in the process.

What is the psychological impact of being barraged by literally thousands of advertisements a day? How does the commercialisation of our public spaces weaken our sense of belonging? How are car manufacturers, airlines and oil companies lobbying to weaken climate action? Examining the devastating impact of advertising on our minds and on the planet, Badvertising also crucially explores what we can do to change things for the better.

Andrew Simms was called a 'master at joined-up progressive thinking' by New Scientist magazine. He co-authored the original Green New Deal, came up with Earth Overshoot Day, and jointly proposed the Fossil Fuel Non- Proliferation Treaty. He is the author of several books including Ecological Debt, Tescopoly, Cancel the Apocalypse and Economics: A Crash Course. He co-directs the New Weather Institute, is Assistant Director of Scientists for Global Responsibility, coordinates the Rapid Transition Alliance and is a Research Fellow at the University of Sussex.

Leo Murray co-founded climate action charity Possible, where he is currently Director of Innovation, as well as noughties direct action pressure group Plane Stupid and pioneering solar rail enterprise Riding Sunbeams. Murray is also the creator of the Frequent Flyer Levy and the brains behind the Trump Baby blimp which rose to global fame during Donald Trump's US presidency.

Table of contents

• Cover
• Title
• Copyright
• Contents
• List of Figures
• Preface
• Introduction: Advertising and the Insidious Rise of Brain Pollution
• 1. Badvertising, Priming, Propaganda and Surveillance Advertising
• 2. How Advertising Increases Consumption
• 3. How We Banned Tobacco Advertising
• 4. Sports Advertising and Sponsorship: The Great Pollution Own Goal
• 5. How Big Car Persuaded Us to Buy Big Cars
• 6. How Airlines Took Us for a Ride
• 7. Why Self-Regulation Isn’t Working
• 8. A World Without Advertising
• Acknowledgements
• Notes
• Index