eBook - PDF

International Business Strategy

Name: International Business Strategy
ISBN: 9781108858946

Rethinking the Foundations of Global Corporate Success

Alain Verbeke,

I. H. Ian Lee,

English
PDF
Available on iOS & Android

eBook - PDF

International Business Strategy

Rethinking the Foundations of Global Corporate Success

Alain Verbeke,

I. H. Ian Lee,

About this book

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in theHarvard Business Review, theSloan Management Review, and theCalifornia Management Reviewover the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

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Yes, you can access International Business Strategy by Alain Verbeke,I. H. Ian Lee in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.