Universal Principles of Design, Revised and Updated
eBook - ePub

Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

About this book

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:

  • Baby-Face Bias
  • Expectation Effect
  • Golden Ration
  • Ockham's Razor
  • Proximity
  • Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).

Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes are included, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Yes, you can access Universal Principles of Design, Revised and Updated by William Lidwell,Kritina Holden,Jill Butler in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Rockport Publishers
Year
2010
eBook ISBN
9781610580656
Topic
Design
Subtopic
Design General

Table of contents

  1. Cover
  2. Title page
  3. Dedication
  4. Contents: Alphabetical
  5. Contents: Categorical
  6. Foreword
  7. Introduction
  8. 80/20 Rule
  9. Accessibility
  10. Advance Organizer
  11. Aesthetic-Usability Effect
  12. Affordance
  13. Alignment
  14. Anthropomorphic Form
  15. Archetypes
  16. Area Alignment
  17. Attractiveness Bias
  18. Baby-Face Bias
  19. Biophilia Effect
  20. Cathedral Effect
  21. Chunking
  22. Classical Conditioning
  23. Closure
  24. Cognitive Dissonance
  25. Color
  26. Common Fate
  27. Comparison
  28. Confirmation
  29. Consistency
  30. Constancy
  31. Constraint
  32. Contour Bias
  33. Control
  34. Convergence
  35. Cost-Benefit
  36. Defensible Space
  37. Depth of Processing
  38. Design by Committee
  39. Desire Line
  40. Development Cycle
  41. Entry Point
  42. Errors
  43. Expectation Effect
  44. Exposure Effect
  45. Face-ism Ratio
  46. Factor of Safety
  47. Feedback Loop
  48. Fibonacci Sequence
  49. Figure-Ground Relationship
  50. Fitts’ Law
  51. Five Hat Racks
  52. Flexibility-Usability Tradeoff
  53. Forgiveness
  54. Form Follows Function
  55. Framing
  56. Freeze-Flight-Fight-Forfeit
  57. Garbage In–Garbage Out
  58. Golden Ratio
  59. Good Continuation
  60. Gutenberg Diagram
  61. Hick’s Law
  62. Hierarchy
  63. Hierarchy of Needs
  64. Highlighting
  65. Horror Vacui
  66. Hunter-Nurturer Fixations
  67. Iconic Representation
  68. Immersion
  69. Inattentional Blindness
  70. Interference Effects
  71. Inverted Pyramid
  72. Iteration
  73. Law of Prägnanz
  74. Layering
  75. Legibility
  76. Life Cycle
  77. Mapping
  78. Mental Model
  79. Mimicry
  80. Mnemonic Device
  81. Modularity
  82. Most Advanced Yet Acceptable
  83. Most Average Facial Appearance Effect
  84. Normal Distribution
  85. Not Invented Here
  86. Nudge
  87. Ockham’s Razor
  88. Operant Conditioning
  89. Orientation Sensitivity
  90. Performance Load
  91. Performance Versus Preference
  92. Personas
  93. Picture Superiority Effect
  94. Priming
  95. Progressive Disclosure
  96. Propositional Density
  97. Prospect-Refuge
  98. Prototyping
  99. Proximity
  100. Readability
  101. Recognition Over Recall
  102. Red Effect
  103. Redundancy
  104. Rosetta Stone
  105. Rule of Thirds
  106. Satisficing
  107. Savanna Preference
  108. Scaling Fallacy
  109. Scarcity
  110. Self-Similarity
  111. Serial Position Effects
  112. Shaping
  113. Signal-to-Noise Ratio
  114. Similarity
  115. Stickiness
  116. Storytelling
  117. Structural Forms
  118. Symmetry
  119. Threat Detection
  120. Three-Dimensional Projection
  121. Top-Down Lighting Bias
  122. Uncanny Valley
  123. Uncertainty Principle
  124. Uniform Connectedness
  125. Veblen Effect
  126. Visibility
  127. Visuospatial Resonance
  128. von Restorff Effect
  129. Wabi-Sabi
  130. Waist-to-Hip Ratio
  131. Wayfinding
  132. Weakest Link
  133. Credits
  134. Acknowledgments
  135. About the Authors
  136. Index
  137. Copyright Page