The Content Analysis Guidebook
eBook - ePub

The Content Analysis Guidebook

  1. 456 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Content Analysis Guidebook

About this book

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

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Yes, you can access The Content Analysis Guidebook by Kimberly A. Neuendorf in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Contents
  7. Sidebar List
  8. Illustration List
  9. Preface
  10. Acknowledgments
  11. 1 Defining Content Analysis
  12. 2 An Integrative Approach to Content Analysis
  13. 3 Message Units and Sampling
  14. 4 Variables and Predictions
  15. 5 Measurement and Validity
  16. 6 Reliability
  17. 7 Content Analysis in the Interactive Media Age
  18. 8 Results and Reporting
  19. 9 Contexts
  20. Resource 1: CATA—Computer-Aided Text Analysis Options
  21. Resource 2: The Content Analysis Guidebook Online (CAGO)
  22. References
  23. Author Index
  24. Index
  25. About the Authors