Focus Groups

A Practical Guide for Applied Research

Richard A. Krueger, Mary Anne Casey

• Publisher: SAGE Publications, Inc
• Year: 2014
• eBook ISBN: 9781483354095
• Edition: 5
• Topic: Social Sciences
• Subtopic: Social Science Research & Methodology
• Index: Social Sciences

This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Brief Contents
• Detailed Contents
• About the Authors
• Preface
• Acknowledgments
• 1 Overview of Focus Groups
• 2 Planning the Focus Group Study
• 3 Developing a Questioning Route
• 4 Participants in a Focus Group
• 5 Moderating Skills
• 6 Analyzing Focus Group Results
• 7 Reporting
• 8 Styles of Focus Group Research
• 9 Focus Group Interviewing With Young People
• 10 International and Cross-Cultural Focus Group Interviewing
• 11 Telephone and Internet Focus Group Interviewing
• 12 Focus Group Interviewing Within the Organization
• 13 Modifications of Focus Groups
• 14 Answering Questions About the Quality of Focus Group Research
• References
• Author Index
• Index
• Publisher Note