
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today's constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins's training sessions that he has delivered in newsrooms around the world, from which students:
• Learn how to build compelling characters who connect with the audience
• Write inviting leads
• Get memorable soundbites
• See how to light, crop, frame, and edit compelling videos
• Learn how to leverage social media to engage audiences
• Gain critical thinking skills that move your story from telling the "what" to telling the "why"
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Information
Table of contents
- Cover
- Half Title
- Acknowledgements
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- About the Author
- Introduction
- Chapter 1 Aim for the Heart
- Chapter 2 The Shape of the Story
- Chapter 3 Find Memorable Characters
- Chapter 4 Write Inviting Leads
- Chapter 5 Verbs and Adjectives
- Chapter 6 The Art of the Interview
- Chapter 7 Why Pictures Are So Powerful
- Chapter 8 The Vital Role of Lighting
- Chapter 9 Video and Visual Techniques
- Chapter 10 Caution, This May Get Graphic: Thinking Visually
- Chapter 11 The Sound of the Story
- Chapter 12 What Every Journalist Should Know About Guns, Ammunition and Armed Violence
- Chapter 13 Field Tricks From the Pros
- Chapter 14 Tell the Story With Social Media and Online
- Chapter 15 Ethics and Broadcast Journalists: Seek Truth and Report It as Fully as Possible
- Chapter 16 Ethics and Broadcast Journalists: Act Independently
- Chapter 17 Ethics and Broadcast Journalists: Minimize Harm
- Chapter 18 Let’s Get Critical
- Chapter 19 The Power of Enterprise Reporting
- Chapter 20 Surviving and Thriving in Today’s TV Newsroom
- Index
- Publisher Note