Governing Bodies

American Politics and the Shaping of the Modern Physique

Rachel Louise Moran

• Publisher: University of Pennsylvania Press
• Year: 2018
• Print ISBN:
  9780812250190
  9780812250190
• eBook ISBN:
  9780812295061
• Topic: History
• Subtopic: North American History
• Index: History

Americans are generally apprehensive about what they perceive as big government—especially when it comes to measures that target their bodies. Soda taxes, trans fat bans, and calorie counts on menus have all proven deeply controversial. Such interventions, Rachel Louise Moran argues, are merely the latest in a long, albeit often quiet, history of policy motivated by economic, military, and familial concerns. In Governing Bodies, Moran traces the tension between the intimate terrain of the individual citizen's body and the public ways in which the federal government has sought to shape the American physique over the course of the twentieth century.Distinguishing her subject from more explicit and aggressive government intrusion into the areas of sexuality and reproduction, Moran offers the concept of the "advisory state"—the use of government research, publicity, and advocacy aimed at achieving citizen support and voluntary participation to realize social goals. Instituted through outside agencies and glossy pamphlets as well as legislation, the advisory state is government out of sight yet intimately present in the lives of citizens. The activities of such groups as the Civilian Conservation Corps, the Children's Bureau, the President's Council on Physical Fitness, and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) implement federal body projects in subtle ways that serve to mask governmental interference in personal decisions about diet and exercise. From advice-giving to height-weight standards to mandatory nutrition education, these tactics not only empower and conceal the advisory state but also maintain the illusion of public and private boundaries, even as they become blurred in practice.Weaving together histories of the body, public policy, and social welfare, Moran analyzes a series of discrete episodes to chronicle the federal government's efforts to shape the physique of its citizenry. Governing Bodies sheds light on our present anxieties over the proper boundaries of state power.

Table of contents

• Cover
• Contents
• Introduction. Weight of the Nation
• Chapter 1. The Advisory State World War I Made: Scientific Nutrition and Scientific Mothering
• Chapter 2. Boys into Men: Depression-Era Physique in the Civilian Conservation Corps
• Chapter 3. Men into Soldiers: World War II and the Conscripted Body
• Chapter 4. Selling Postwar Fitness: Advertising, Education, and the President's Council
• Chapter 5. Wasted Bodies: Emaciation and the War on Poverty
• Chapter 6. Poor Choices: Weight, Welfare, and WIC in the 1970s
• Conclusion. Governing American Bodies
• Notes
• Index
• Acknowledgments