The Emerging Markets Century

How a New Breed of World-Class Companies Is Overtaking the World

Antoine van Agtmael

• Publisher: Simon & Schuster UK
• Year: 2008
• Print ISBN:
  9781847370310
• eBook ISBN:
  9781847375148
• Topic: Business
• Subtopic: Business General
• Index: Business

A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization.

Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.

Table of contents

• Cover
• Copyright
• Contents
• Introduction: The Emergence of Emerging Markets
• Part I: Globalization has No Borders
• Chapter 1: Who’s Next?How emerging multinationals you’ve never heard of could eat your lunch, take your job, or possibly be your next business partner or employer
• Chapter 2: Against the OddsThe strategies that propelled twenty-five emerging multinationals into world-class corporations
• Part II: The New Breed: Twenty-Five World-Class Emerging Multinationals
• Chapter 3: From Under the Radar Screen: Building Emerging Global BrandsSamsung and Concha y Toro are setting new trends
• Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your LapLenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand
• Chapter 5: China’s Largest Exporters…Are Taiwanese: Building a Global Presence Behind a Veil of AnonymityHon Hai and Yue Yuen make your computers, cell phones, and shoes
• Chapter 6: From Imitators to InnovatorsTaiwan’s TSMC and High Tech Computer win by reinventing industries and products
• Chapter 7: Your Next Global Employer?Hyundai and CEMEX want to be close to their customers everywhere
• Chapter 8: Turning the Outsourcing Model Upside DownBrazilian plane maker Embraer stays in the driver’s seat with suppliers in the developed world
• Chapter 9: Commodity Producers that Redefined their IndustriesAracruz, CVRD, and POSCO defied conventional wisdom…and the odds
• Chapter 10: Alternative Energy ProducersSouth Africa’s Sasol makes oil out of coal and gas, Brazil’s cars use biofuels, and Argentina’s Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates
• Chapter 11: The Revolution in Cheap BrainpowerIndia’s Infosys and Ranbaxy transform the worlds of software design and generics
• Chapter 12: New Global Media StarsMexico’s Televisa, India’s Bollywood, and Korea’s game makers appeal to worldwide audiences
• Part III: Turning Threats into Opportunities
• Chapter 13: A Creative ResponseDon’t be defensive or stick your head in the sand—develop new policies and strategies
• Part IV: An Investor’s Resource
• Chapter 14: Investing in the Emerging Markets Century: Ten RulesA long-time investor looks at pride and prejudice in emerging market investing
• Appendix: Financial Profiles of 25 World-Class Emerging Multinationals
• Notes
• Bibliography
• Acknowledgments
• Index