The Practice of Public Relations
Wilfred Howard, Wilfred Howard
- 284 Seiten
- English
- PDF
- Über iOS und Android verfügbar
The Practice of Public Relations
Wilfred Howard, Wilfred Howard
Über dieses Buch
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.
The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.
Marketing, advertising, and communications professionals and students will find the book very useful.