The Practice of Public Relations

Wilfred Howard, Wilfred Howard

• Editorial: Butterworth-Heinemann
• Año: 2016
• ISBN:
  9781483183107
• Edición: 3
• Categoría: Commerce
• Categoría: Relations publiques

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.

The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.

Marketing, advertising, and communications professionals and students will find the book very useful.