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Political Reputation Management_cover

Political Reputation ManagementChristian Schnee

Summary: The Fall of Advertising and the Rise of PR_cover

Summary: The Fall of Advertising and the Rise of PRBusinessNews Publishing

Summary: The Southwest Airlines Way_cover

Summary: The Southwest Airlines WayBusinessNews Publishing

Middle Eastern and African Perspectives on the Development of Public Relations_cover

Middle Eastern and African Perspectives on the Development of Public Relations

Summary: You Can't Lead with Your Feet on the Desk_cover

Summary: You Can't Lead with Your Feet on the DeskBusinessNews Publishing

Public Relations Ethics and Professionalism_cover

Public Relations Ethics and ProfessionalismJohanna Fawkes

Marketing Big Oil: Brand Lessons from the World's Largest CompaniesM. Robinson

Marketing Planning Guide_cover

Marketing Planning GuideBruce Wrenn, Phylis M Mansfield

Positioning Theory and Strategic Communication_cover

Positioning Theory and Strategic CommunicationMelanie James

Pricing, Online Marketing Behavior, and Analytics_cover

Pricing, Online Marketing Behavior, and AnalyticsG. Viglia

Public Relations and the History of Ideas_cover

Public Relations and the History of IdeasSimon Moore

The Influence Agenda_cover

The Influence AgendaM. Clayton

The Bauhaus and Public Relations_cover

The Bauhaus and Public RelationsPatrick Rössler

How to Make Boards Work_cover

How to Make Boards Work

Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation_cover

Managing Corporate Communications in the Age of Restructuring, Crisis, and LitigationDavid Silver

Coaching with Colleagues 2nd Edition_cover

Coaching with Colleagues 2nd EditionKenneth A. Loparo

Marketing in Context_cover

Marketing in ContextChris Hackley

Re-Making Communication at Work_cover

Re-Making Communication at WorkJ. Sostrin

Organizational Public Relations_cover

Organizational Public RelationsChristopher Spicer

The Power of Customer Misbehavior_cover

The Power of Customer MisbehaviorM. Fisher, M. Abbott, Kenneth A. Loparo

Promoting and Marketing Events_cover

Promoting and Marketing EventsNigel Jackson

From Chinese Brand Culture to Global BrandsW. Zhiyan, J. Borgerson, J. Schroeder

ICTs and Development_cover

ICTs and DevelopmentM. Mukerji

Comunicazionepuntodoc numero 1. Intervista alla comunicazione_cover

Comunicazionepuntodoc numero 1. Intervista alla comunicazioneMario Morcellini, Tullio De Mauro, Franco Ferrarotti, Gianfranco Bettetini, Luciano Gallino, Paolo Fabbri, Mauro Calise, AA. VV.

Ultimate Guide to Twitter for Business_cover

Ultimate Guide to Twitter for BusinessTed Prodromou

Campaigns and Political Marketing_cover

Campaigns and Political MarketingWayne Steger, Sean Kelly, Mark Wrighton

A Cross-Cultural Theory of Voter Behavior_cover

A Cross-Cultural Theory of Voter BehaviorWojciech Cwalina, Andrzej Falkowski, Bruce I Newman

Strategic Transformation_cover

Strategic TransformationM. Hensmans, G. Johnson, G. Yip

Brand RevolutionM. Sicard

Trust, Social Relations and Engagement_cover

Trust, Social Relations and EngagementD. Padua

Brand AnarchyStephen Waddington, Steve Earl

The Talented Manager_cover

The Talented ManagerA. Furnham

30 Days to Online PR & Marketing Success_cover

30 Days to Online PR & Marketing SuccessGail Martin

Introducing Public Relations_cover

Introducing Public RelationsKeith Butterick

Public Relations in Global Cultural Contexts_cover

Public Relations in Global Cultural ContextsNilanjana Bardhan, C. Kay Weaver

Customer Experience_cover

Customer ExperienceC. Shaw, Q. Dibeehi, S. Walden

Corporate Reputation and the News Media_cover

Corporate Reputation and the News Media

Interactive Marketing_cover

Interactive MarketingChristopher Miles

Action Learning and its Applications_cover

Action Learning and its Applications

International Communications Strategy_cover

International Communications StrategySilvia Cambié, Yang-May Ooi

Key Concepts in Public Relations_cover

Key Concepts in Public RelationsBob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, Elliot Pill

Leadership Discourse at Work_cover

Leadership Discourse at WorkS. Schnurr

Disaster Communications in a Changing Media World_cover

Disaster Communications in a Changing Media WorldGeorge Haddow, Kim S Haddow

Contemporary Thoughts on Corporate Branding and Corporate Identity Management_cover

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Crisis Communication_cover

Crisis CommunicationPeter Anthonissen

Facets of Corporate Identity, Communication and Reputation_cover

Facets of Corporate Identity, Communication and ReputationTc Melewar

Women Speaking Up_cover

Women Speaking UpC. Ford

Public Relations for Asia_cover

Public Relations for AsiaT. Morris, S. Goldsworthy

Public Relations_cover

Public RelationsEllen Gunning

Public Relations_cover

Public RelationsPaul Baines, John Egan, Frank Jefkins

Current Issues in Political Marketing_cover

Current Issues in Political MarketingJennifer Lees-Marshment, Walter W Wymer, Jr

Trust and Governance Institutions_cover

Trust and Governance InstitutionsYilin Sun, Clay Wescott, Lawrence R. Jones

Marketing e PR_cover

Marketing e PRDavid Meerman Scott

Mesurer l'insaisissable_cover

Mesurer l'insaisissableLise Chartier

L'organisation d'un événement_cover

L'organisation d'un événementLyne Branchaud

Managing Public Relations_cover

Managing Public RelationsPeter M. Smudde

The Illustrated Guide to the Content Analysis Research Project_cover

The Illustrated Guide to the Content Analysis Research ProjectPatricia Swann

Power, Diversity and Public Relations_cover

Power, Diversity and Public RelationsLee Edwards

Public Relations History_cover

Public Relations HistoryScott M. Cutlip

Crystallizing Public Opinion_cover

Crystallizing Public OpinionEdward L. Bernays