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Showing 241 - 300 out of 556 books
Questioning the New Public Management
John Chandler
2017
Marketing Management and Communications in the Public Sector
Martial Pasquier, Jean-Patrick Villeneuve
2017
Using Your Emotional Intelligence to Develop Others
S. Caldwell, L. Gravett
2017
Media Relations Measurement
Ralf Leinemann, Elena Baikaltseva
2017
Propaganda and Nation Building
Kevin Hora
2017
Public Relations Research Annual
2016
In Your Creative Element
Claire Bridges
2016
Brand Engagement
I. Buckingham
2016
Success in Six Cups of Coffee
P. Bethencourt
2016
The Elephant in the Boardroom
A. Furnham
2016
Do We Need HR?
Paul Sparrow, C. Cooper, Kenneth A. Loparo
2016
International Management and Intercultural Communication
2016
Making Social Technologies Work
Ronan Gruenbaum
2016
Health Communication and Mass Media
2016
Return of the Hustle
Eric Sheinkop
2016
Advertising as Multilingual Communication
H. Kelly-Holmes
2016
Corporate Social Responsibility, Sustainability and Public Relations
Donnalyn Pompper
2015
The Purpose of Business
2015
Strategic Communication, Social Media and Democracy
W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
2015
Beyond Innovation: Technology, Institution and Change as Categories for Social Analysis
Thomas Kaiserfeld
2015
Dialogue in Organizations
M. Reitz
2015
Where the Truth Lies
Julia Hobsbawm
2015
Internet Marketing and Big Data Exploitation
I. Chaston
2015
Political Reputation Management
Christian Schnee
2014
Summary: The Fall of Advertising and the Rise of PR
BusinessNews Publishing
2014
Summary: The Southwest Airlines Way
BusinessNews Publishing
2014
Middle Eastern and African Perspectives on the Development of Public Relations
2014
Summary: You Can't Lead with Your Feet on the Desk
BusinessNews Publishing
2014
The Little Book of Big PR
Jennefer Witter
2014
Marketing Planning Guide
Bruce Wrenn, Phylis M Mansfield
2014
Positioning Theory and Strategic Communication
Melanie James
2014
Pricing, Online Marketing Behavior, and Analytics
G. Viglia
2014
Public Relations and the History of Ideas
Simon Moore
2014
How to Create a Trade Mark, Protect it and Build your Brand
Liam M Birkett
2014
The Bauhaus and Public Relations
Patrick Rössler
2014
How to Make Boards Work
2013
Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation
David Silver
2013
Coaching with Colleagues 2nd Edition
Kenneth A. Loparo
2013
Marketing in Context
Chris Hackley
2013
Organizational Public Relations
Christopher Spicer
2013
The Power of Customer Misbehavior
M. Fisher, M. Abbott, Kenneth A. Loparo
2013
From Chinese Brand Culture to Global Brands
W. Zhiyan, J. Borgerson, J. Schroeder
2013
PR and Communication in Local Government and Public Services
John Brown, Pat Gaudin, Wendy Moran
2013
ICTs and Development
M. Mukerji
2013
Comunicazionepuntodoc numero 1. Intervista alla comunicazione
Mario Morcellini, Tullio De Mauro, Franco Ferrarotti, Gianfranco Bettetini, Luciano Gallino, Paolo Fabbri, Mauro Calise, AA. VV.
2013
Campaigns and Political Marketing
Wayne Steger, Sean Kelly, Mark Wrighton
2013
Strategic Transformation
M. Hensmans, G. Johnson, G. Yip
2012
Brand Revolution
M. Sicard
2012
Trust, Social Relations and Engagement
D. Padua
2012
Brand Anarchy
Stephen Waddington, Steve Earl
2012
The Talented Manager
A. Furnham
2012
Ethics in Marketing and Communications
2011
30 Days to Online PR & Marketing Success
Gail Martin
2011
Public Relations in Global Cultural Contexts
Nilanjana Bardhan, C. Kay Weaver
2011
Customer Experience
C. Shaw, Q. Dibeehi, S. Walden
2010
Corporate Reputation and the News Media
Craig Carroll
2010
Interactive Marketing
Christopher Miles
2010
Action Learning and its Applications
2010
Neuro-Linguistic Programming
P. Tosey, J. Mathison
2009
Employee Morale
D. Bowles, C. Cooper
2009
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