Social Media Playbook for Business
Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More
Tom Funk
- 280 pages
- English
- PDF
- Disponible sur iOS et Android
Social Media Playbook for Business
Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More
Tom Funk
Ă propos de ce livre
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fansâor your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media, " "social networking, " and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications, " and combating the "what now?" factor.