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Visualizzazione di 61 - 120 libri su 545
Asking Questions
Norman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Marketing Analytics
Ashok Charan
2015
The Marketing Performance Blueprint
Paul Roetzer
2014
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
2010
Assemblage
Emmanuel Probst
2023
Netnography Unlimited
Robert V. Kozinets, Rossella Gambetti
2020
Spark
Patricia Leavy
2019
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Small Data
Martin Lindstrom
2016
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
Consuming Experience
2013
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
Qualitative Marketing Research
Dominika Maison
2018
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Theory Construction and Model-Building Skills
James Jaccard, Jacob Jacoby
2019
Ratings Analysis
James Webster, Patricia Phalen, Lawrence Lichty
2013
A Brain for Business – A Brain for Life
Shane O'Mara
2017
Cashvertising Online
Drew Eric Whitman
2023
The Future of Purpose-Driven Branding
David Aaker
2022
Co-creating Brands
Nicholas Ind, Holger J. Schmidt
2019
Digital Neuromarketing
Sam Page
2015
Qualitative Marketing Research
David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug
2001
The Status Revolution
Chuck Thompson
2023
Inspiring Green Consumer Choices
Michael E. Smith
2021
Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko, David Moskowitz, Howard Moskowitz
2018
The Villager
Feyi Olubodun
2018
Death in a Consumer Culture
Susan Dobscha
2015
Business Transformation
Aiman Zeid
2014
Motorsport Going Global
N. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Qualitative Forschung für Dummies
Hendrik Godbersen
2023
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
Research Methods in Luxury Management
Michael J. G. Parnwell, Kelly Meng
2023
Social Marketing
Gerard Hastings, Christine Domegan
2023
Data Analytics for Business
Ira J. Haimowitz
2022
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
2021
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Brand Metrics
Jacek Kall
2021
Deploy Empathy
Michele Hansen
2021
Small Data, Big Disruptions
Martin Schwirn
2021
The Machine Age of Customer Insight
Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz
2021
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Transforming Relationship Marketing
Park Thaichon, Vanessa Ratten
2020
A análise swot em 4 etapas
Stefano Calicchio
2020
Health Service Marketing Management in Africa
Robert Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato
2019
Contemporary Issues in Branding
Pantea Foroudi, Maria Palazzo
2019
Marketing in a Digital World
Aric Rindfleisch, Alan J. Malter
2019
Investigación de operaciones
Alberto Acosta López
2019
KasiNomic Revolution
GG Alcock
2018
Investigación de Mercados
Alonso Dos Santos, Manuel
2018
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Defending Your Brand
T. Calkins
2017
The Routledge Companion to Contemporary Brand Management
Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
2016
Validating Product Ideas
Tomer Sharon
2016
Unconscious Marketing
Sam Page
2015
Hello, My Name Is Awesome
Alexandra Watkins
2014
Why Marketing to Women Doesn't Work
J. Darroch
2014
A Business History of the Swatch Group
P. Donzé
2014
Scaling Methods
Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang
2014
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