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Asking Questions_cover
Asking QuestionsNorman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
The Marketing Performance Blueprint_cover
The Marketing Performance BlueprintPaul Roetzer
2014
Qualitative Research Methods in Public Relations and Marketing Communications_cover
Qualitative Research Methods in Public Relations and Marketing CommunicationsChristine Daymon, Immy Holloway
2010
Assemblage_cover
AssemblageEmmanuel Probst
2023
Netnography Unlimited_cover
Netnography UnlimitedRobert V. Kozinets, Rossella Gambetti
2020
Spark_cover
SparkPatricia Leavy
2019
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Small Data_cover
Small DataMartin Lindstrom
2016
Consuming Experience_cover
Consuming Experience
2013
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDominika Maison
2018
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Theory Construction and Model-Building Skills_cover
Theory Construction and Model-Building SkillsJames Jaccard, Jacob Jacoby
2019
A Brain for Business – A Brain for Life_cover
A Brain for Business – A Brain for LifeShane O'Mara
2017
Ratings Analysis_cover
Ratings AnalysisJames Webster, Patricia Phalen, Lawrence Lichty
2013
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
The Future of Purpose-Driven Branding_cover
The Future of Purpose-Driven BrandingDavid Aaker
2022
Co-creating Brands_cover
Co-creating BrandsNicholas Ind, Holger J. Schmidt
2019
Digital Neuromarketing_cover
Digital NeuromarketingSam Page
2015
The Status Revolution_cover
The Status RevolutionChuck Thompson
2023
Inspiring Green Consumer Choices_cover
Inspiring Green Consumer ChoicesMichael E. Smith
2021
Understanding the Marketing Exceptionality of Prestige Perfumes_cover
Understanding the Marketing Exceptionality of Prestige PerfumesNithda Horoszko, David Moskowitz, Howard Moskowitz
2018
The Villager_cover
The VillagerFeyi Olubodun
2018
Death in a Consumer Culture_cover
Death in a Consumer CultureSusan Dobscha
2015
Business Transformation_cover
Business TransformationAiman Zeid
2014
Motorsport Going Global_cover
Motorsport Going GlobalN. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Qualitative Forschung für Dummies_cover
Qualitative Forschung für DummiesHendrik Godbersen
2023
Consuming Atmospheres_cover
Consuming AtmospheresChloe Steadman, Jack Coffin
2023
Research Methods in Luxury Management_cover
Research Methods in Luxury ManagementMichael J. G. Parnwell, Kelly Meng
2023
Social Marketing_cover
Social MarketingGerard Hastings, Christine Domegan
2023
Evaluating Social Media Marketing_cover
Evaluating Social Media MarketingKatarzyna Sanak-Kosmowska
2021
Creating Value with Data Analytics in Marketing_cover
Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Deploy Empathy_cover
Deploy EmpathyMichele Hansen
2021
Small Data, Big Disruptions_cover
Small Data, Big DisruptionsMartin Schwirn
2021
The Machine Age of Customer Insight_cover
The Machine Age of Customer InsightMartin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
A análise swot em 4 etapas_cover
A análise swot em 4 etapasStefano Calicchio
2020
Contemporary Issues in Branding_cover
Contemporary Issues in Branding
2019
Marketing in a Digital World_cover
Marketing in a Digital WorldAric Rindfleisch, Alan J. Malter
2019
KasiNomic Revolution_cover
KasiNomic RevolutionGG Alcock
2018
Investigación de Mercados_cover
Investigación de MercadosAlonso Dos Santos, Manuel
2018
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Defending Your Brand_cover
Defending Your BrandT. Calkins
2017
The Routledge Companion to Contemporary Brand Management_cover
The Routledge Companion to Contemporary Brand ManagementFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
2016
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2014
Why Marketing to Women Doesn't Work_cover
Why Marketing to Women Doesn't WorkJ. Darroch
2014
A Business History of the Swatch Group_cover
A Business History of the Swatch GroupP. Donzé
2014
Scaling Methods_cover
Scaling MethodsPeter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang
2014
The Essentials of Marketing Research_cover
The Essentials of Marketing ResearchLawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
2012
Building Brand Authenticity_cover
Building Brand AuthenticityM. Beverland
2009
Family Business_cover
Family Business
2004
Visual Consumption_cover
Visual ConsumptionJonathan Schroeder
2002
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDavid Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug
2001
L'arte del Marketing Digitale_cover
L'arte del Marketing DigitaleIan Dodson
Creating the Viewer_cover
Creating the ViewerJustin Wyatt
2024