Advanced Theory and Practice in Sport Marketing
eBook - ePub

Advanced Theory and Practice in Sport Marketing

  1. 380 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Advanced Theory and Practice in Sport Marketing

About this book

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.

This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources.

Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

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Yes, you can access Advanced Theory and Practice in Sport Marketing by Eric C. Schwarz,Jason D. Hunter in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2017
eBook ISBN
9781351667623
Edition
3
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. List of figures
  7. List of tables
  8. List of case studies
  9. List of from theory to practice pieces
  10. List of contributors
  11. About the authors
  12. Preface
  13. List of abbreviations
  14. Pedagogical features
  15. Part I Sport marketing: the basics
  16. 1 Introduction to sport marketing
  17. 2 Social responsibility in sport marketing
  18. 3 International and global sport marketing concepts
  19. Part II Understanding the sport consumer
  20. 4 Sport marketing research and information systems
  21. 5 Sport consumer behavior
  22. Part III Preparing the sport marketing infrastructure
  23. 6 Sport products and logistics management
  24. 7 Branding and sport brand management
  25. 8 Sales management in sport
  26. Part IV Promotional aspects of sport marketing
  27. 9 Communications and the sport promotions mix
  28. 10 Social, digital, and mobile marketing in the sport industry
  29. 11 Destination marketing and sport
  30. Part V Evaluating sport marketing performance
  31. 12 Generating impacts and legacies through sport marketing
  32. 13 Using analytics to determine sport marketing success
  33. Appendix 1: Master syllabus
  34. Appendix 2: Glossary
  35. Index