Inside Book Publishing
eBook - ePub
Available until 25 Jan |Learn more

Inside Book Publishing

  1. 396 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
Available until 25 Jan |Learn more

Inside Book Publishing

About this book

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.

Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers' businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution.

As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider's view of this exciting industry.

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Yes, you can access Inside Book Publishing by Angus Phillips,Giles Clark in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Half Title
  3. Praise
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of Expert, Focus and Skills Boxes
  8. List of Tables
  9. Illustration Credits
  10. Preface to the Sixth Edition
  11. Preface to the Previous Editions
  12. Acknowledgements
  13. 1 Introduction: Publishing Trends and Digital Transformations
  14. 2 The Development of Modern Trade Publishing
  15. 3 Publishing for Educational, Academic and Professional Markets
  16. 4 The Characteristics of the Main Publishing Sectors
  17. 5 Creating and Protecting Value in Publishing
  18. 6 The Author
  19. 7 Commissioning
  20. 8 The Author Contract and Editorial Development
  21. 9 Design and Production
  22. 10 Marketing and Publicity
  23. 11 Sales and Distribution
  24. 12 Rights Sales
  25. 13 The Sales Channels for Books in the UK
  26. 14 Getting into Publishing
  27. Glossary of Publishing Terms and Abbreviations
  28. Bibliography
  29. Index