eBook - PDF

Design for Motion

Name: Design for Motion
Author: Austin Shaw

Fundamentals and Techniques of Motion Design

Austin Shaw,

380 pages
English
PDF
Available on iOS & Android

eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

Austin Shaw,

About this book

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

Illustration techniques
Typography
Compositing
Visual storytelling
Incorporating 3D elements
Social/mobile-first design
Portfolio and concept development
How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

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Yes, you can access Design for Motion by Austin Shaw in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Art General. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Year

Print ISBN

eBook ISBN

Edition

Topic

Media & Performing Arts

Subtopic

Art General

14

Design 

for

Motion

iteration. 

Grit, 

determination, 

and

making 

a

lot

of

style 

frames 

will 

make 

you

a

better 

designer.

Look 

&

Feel

The

purpose 

of

a

style 

frame 

is

to

establish 

a

unique 

look 

and

feel 

that 

visually 

holds 

a

motion 

design 

project 

together. 

Stylistic 

choices 

include 

which 

method 

or

medium 

to

use, 

such 

as

2D,

3D,

illustration, 

collage, 

etc. 

Inexperienced 

motion 

designers 

will 

often 

rush 

through 

this 

phase 

of

a

project 

or

skip 

it

altogether. 

It

is

easy 

to

tell 

when 

a

motion 

designer 

has

not

spent 

time 

on

style 

frames. 

Concepts 

are

not

ﬂeshed 

out, 

compositions 

are

uninteresting, 

stories 

are

ﬂat, 

and

transitions 

are

not

considered. 

Conversely, 

when 

motion 

designers 

invest 

time 

and

effort 

into 

Figure 

1�2: 

Style 

frame 

by

Peter 

Clark, 

Freelance 

Designer/Director. 

Style 

frame 

created 

at

SCAD, 

Design 

for

Motion 

class.

Figure 

1�3: 

Style 

frame 

by

Chris 

Finn, 

Art

Director 

at

Gentleman 

Scholar. 

Frame 

created 

at

SCAD, 

Design 

for

Motion 

class.

Cover
Half Title
Title
Copyright
Dedication
Table of Contents
Acknowledgements
Foreword to the 2nd Edition
Preface
List of Contributors
Introduction: Motion Design
Chapter 1: Design for Motion
Chapter 2: Kick-off to Delivery
Chapter 3: Concept Development
Chapter 4: Image-Making & Visual Storytelling
Chapter 5: Tools, Technology, & Techniques
Chapter 6: Social/Mobile First
Chapter 7: Presentations & Pitches
Chapter 8: Creative Briefs for Portfolio Development
Chapter 9: Type-Driven Design Boards
Chapter 10: Illustrative Design Boards
Chapter 11: Info-Driven Design Boards
Chapter 12: Tactile Design Boards
Chapter 13: Character-Driven Design Boards
Chapter 14: Modern Design Boards
Chapter 15: Looking Forward
Index

About this book

Frequently asked questions

Information

Table of contents