Design for Motion
eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

  1. 401 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

About this book

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

  • Illustration techniques
  • Typography
  • Compositing
  • Visual storytelling
  • Incorporating 3D elements
  • Social/mobile-first design
  • Portfolio and concept development
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

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Information

Publisher
Routledge
Year
2019
Print ISBN
9781138318649
eBook ISBN
9780429841224
Edition
2
Topic
Media & Performing Arts
Subtopic
Art General
14 
Design 
for 
Motion
iteration. 
Grit, 
determination, 
and 
making 
a 
lot 
of 
style 
frames 
will 
make 
you 
a 
better 
designer.
Look 
& 
Feel
The 
purpose 
of 
a 
style 
frame 
is 
to 
establish 
a 
unique 
look 
and 
feel 
that 
visually 
holds 
a 
motion 
design 
project 
together. 
Stylistic 
choices 
include 
which 
method 
or 
medium 
to 
use, 
such 
as 
2D, 
3D, 
illustration, 
collage, 
etc. 
Inexperienced 
motion 
designers 
will 
often 
rush 
through 
this 
phase 
of 
a 
project 
or 
skip 
it 
altogether. 
It 
is 
easy 
to 
tell 
when 
a 
motion 
designer 
has 
not 
spent 
time 
on 
style 
frames. 
Concepts 
are 
not 
fleshed 
out, 
compositions 
are 
uninteresting, 
stories 
are 
flat, 
and 
transitions 
are 
not 
considered. 
Conversely, 
when 
motion 
designers 
invest 
time 
and 
effort 
into 
Figure 
1�2: 
Style 
frame 
by 
Peter 
Clark, 
Freelance 
Designer/Director. 
Style 
frame 
created 
at 
SCAD, 
Design 
for 
Motion 
class.
Figure 
1�3: 
Style 
frame 
by 
Chris 
Finn, 
Art 
Director 
at 
Gentleman 
Scholar. 
Frame 
created 
at 
SCAD, 
Design 
for 
Motion 
class.

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Table of Contents
  7. Acknowledgements
  8. Foreword to the 2nd Edition
  9. Preface
  10. List of Contributors
  11. Introduction: Motion Design
  12. Chapter 1: Design for Motion
  13. Chapter 2: Kick-off to Delivery
  14. Chapter 3: Concept Development
  15. Chapter 4: Image-Making & Visual Storytelling
  16. Chapter 5: Tools, Technology, & Techniques
  17. Chapter 6: Social/Mobile First
  18. Chapter 7: Presentations & Pitches
  19. Chapter 8: Creative Briefs for Portfolio Development
  20. Chapter 9: Type-Driven Design Boards
  21. Chapter 10: Illustrative Design Boards
  22. Chapter 11: Info-Driven Design Boards
  23. Chapter 12: Tactile Design Boards
  24. Chapter 13: Character-Driven Design Boards
  25. Chapter 14: Modern Design Boards
  26. Chapter 15: Looking Forward
  27. Index

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