Design for Motion
eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

Austin Shaw

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380 pages
English
PDF
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eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

Austin Shaw

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Table of contents
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About This Book

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

  • Illustration techniques
  • Typography
  • Compositing
  • Visual storytelling
  • Incorporating 3D elements
  • Social/mobile-first design
  • Portfolio and concept development
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

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Information

Publisher
Routledge
Year
2019
ISBN
9780429841224
14 
Design 
for 
Motion
iteration. 
Grit, 
determination, 
and 
making 
a 
lot 
of 
style 
frames 
will 
make 
you 
a 
better 
designer.
Look 
& 
Feel
The 
purpose 
of 
a 
style 
frame 
is 
to 
establish 
a 
unique 
look 
and 
feel 
that 
visually 
holds 
a 
motion 
design 
project 
together. 
Stylistic 
choices 
include 
which 
method 
or 
medium 
to 
use, 
such 
as 
2D, 
3D, 
illustration, 
collage, 
etc. 
Inexperienced 
motion 
designers 
will 
often 
rush 
through 
this 
phase 
of 
a 
project 
or 
skip 
it 
altogether. 
It 
is 
easy 
to 
tell 
when 
a 
motion 
designer 
has 
not 
spent 
time 
on 
style 
frames. 
Concepts 
are 
not 
Ô¨āeshed¬†
out, 
compositions 
are 
uninteresting, 
stories 
are 
Ô¨āat,¬†
and 
transitions 
are 
not 
considered. 
Conversely, 
when 
motion 
designers 
invest 
time 
and 
effort 
into 
Figure 
1ÔŅĹ2:¬†
Style 
frame 
by 
Peter 
Clark, 
Freelance 
Designer/Director. 
Style 
frame 
created 
at 
SCAD, 
Design 
for 
Motion 
class.
Figure 
1ÔŅĹ3:¬†
Style 
frame 
by 
Chris 
Finn, 
Art 
Director 
at 
Gentleman 
Scholar. 
Frame 
created 
at 
SCAD, 
Design 
for 
Motion 
class.

Table of contents

Citation styles for Design for Motion
APA 6 Citation
Shaw, A. (2019). Design for Motion (2nd ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2193943/design-for-motion-fundamentals-and-techniques-of-motion-design-pdf (Original work published 2019)
Chicago Citation
Shaw, Austin. (2019) 2019. Design for Motion. 2nd ed. Taylor and Francis. https://www.perlego.com/book/2193943/design-for-motion-fundamentals-and-techniques-of-motion-design-pdf.
Harvard Citation
Shaw, A. (2019) Design for Motion. 2nd edn. Taylor and Francis. Available at: https://www.perlego.com/book/2193943/design-for-motion-fundamentals-and-techniques-of-motion-design-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Shaw, Austin. Design for Motion. 2nd ed. Taylor and Francis, 2019. Web. 15 Oct. 2022.