Design for Motion
eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

  1. 401 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Design for Motion

Fundamentals and Techniques of Motion Design

About this book

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

  • Illustration techniques
  • Typography
  • Compositing
  • Visual storytelling
  • Incorporating 3D elements
  • Social/mobile-first design
  • Portfolio and concept development
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Information

Publisher
Routledge
Year
2019
Print ISBN
9781138318656
9781138318649
eBook ISBN
9780429841224
14Ā 
DesignĀ 
forĀ 
Motion
iteration.Ā 
Grit,Ā 
determination,Ā 
andĀ 
makingĀ 
aĀ 
lotĀ 
ofĀ 
styleĀ 
framesĀ 
willĀ 
makeĀ 
youĀ 
aĀ 
betterĀ 
designer.
LookĀ 
&Ā 
Feel
TheĀ 
purposeĀ 
ofĀ 
aĀ 
styleĀ 
frameĀ 
isĀ 
toĀ 
establishĀ 
aĀ 
uniqueĀ 
lookĀ 
andĀ 
feelĀ 
thatĀ 
visuallyĀ 
holdsĀ 
aĀ 
motionĀ 
designĀ 
projectĀ 
together.Ā 
StylisticĀ 
choicesĀ 
includeĀ 
whichĀ 
methodĀ 
orĀ 
mediumĀ 
toĀ 
use,Ā 
suchĀ 
asĀ 
2D,Ā 
3D,Ā 
illustration,Ā 
collage,Ā 
etc.Ā 
InexperiencedĀ 
motionĀ 
designersĀ 
willĀ 
oftenĀ 
rushĀ 
throughĀ 
thisĀ 
phaseĀ 
ofĀ 
aĀ 
projectĀ 
orĀ 
skipĀ 
itĀ 
altogether.Ā 
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toĀ 
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frames.Ā 
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fleshedĀ 
out,Ā 
compositionsĀ 
areĀ 
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storiesĀ 
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flat,Ā 
andĀ 
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areĀ 
notĀ 
considered.Ā 
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whenĀ 
motionĀ 
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investĀ 
timeĀ 
andĀ 
effortĀ 
intoĀ 
FigureĀ 
1ļæ½2:Ā 
StyleĀ 
frameĀ 
byĀ 
PeterĀ 
Clark,Ā 
FreelanceĀ 
Designer/Director.Ā 
StyleĀ 
frameĀ 
createdĀ 
atĀ 
SCAD,Ā 
DesignĀ 
forĀ 
MotionĀ 
class.
FigureĀ 
1ļæ½3:Ā 
StyleĀ 
frameĀ 
byĀ 
ChrisĀ 
Finn,Ā 
ArtĀ 
DirectorĀ 
atĀ 
GentlemanĀ 
Scholar.Ā 
FrameĀ 
createdĀ 
atĀ 
SCAD,Ā 
DesignĀ 
forĀ 
MotionĀ 
class.

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Table of Contents
  7. Acknowledgements
  8. Foreword to the 2nd Edition
  9. Preface
  10. List of Contributors
  11. Introduction: Motion Design
  12. Chapter 1: Design for Motion
  13. Chapter 2: Kick-off to Delivery
  14. Chapter 3: Concept Development
  15. Chapter 4: Image-Making & Visual Storytelling
  16. Chapter 5: Tools, Technology, & Techniques
  17. Chapter 6: Social/Mobile First
  18. Chapter 7: Presentations & Pitches
  19. Chapter 8: Creative Briefs for Portfolio Development
  20. Chapter 9: Type-Driven Design Boards
  21. Chapter 10: Illustrative Design Boards
  22. Chapter 11: Info-Driven Design Boards
  23. Chapter 12: Tactile Design Boards
  24. Chapter 13: Character-Driven Design Boards
  25. Chapter 14: Modern Design Boards
  26. Chapter 15: Looking Forward
  27. Index

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